Noticias

Alzheimer’s Research UK shows what the world would be like if Santa ‘forgot’ about Christmas

Although many brands have moved away from emotional Christmas ads this year, Alzheimer’s Research UK (ARUK) has opted for a poignant campaign for its first Christmas ad, which it believes stands up to the likes of John Lewis, Waitrose and Sainsbury’s. The ad begins with Freya, a young girl, asking her father about the story of …

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Take part now in Marketing Week’s annual Career and Salary Survey

Are you paid fairly? Could you earn more in another sector? How much could you earn if you take the next step in your career? At Marketing Week, we have once again launched our annual Career and Salary Survey – the industry’s most comprehensive look at what marketers earn, their career priorities and how well …

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Five ways OOH can be used at differerent stages of the purchase journey

The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. As brands have shown recently, outdoor has applications at different stages of the purchase funnel and can execute …

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Five marketing objectives OOH advertising can achieve

The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. As brands have shown recently, outdoor has applications at different stages of the purchase funnel and can execute …

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Find your edge and diversify: What marketers can learn from gaming

Gaming might not seem like the obvious place for marketers to get inspiration, but there is a lot they can learn about diversifying their strategy across multiple platforms and “finding their edge” in a highly competitive marketplace. Speaking at Web Summit last week, Gabriel Leydon, CEO and co-founder of US mobile gaming company Machine Zone said understanding what …

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Google, Adidas and GoPro – The top 10 YouTube ads in October

1. Introducing Pixel – Phone by Google Google launched its first smartphone in October and judging by the success of its marketing campaign it will prove popular with buyers. This video showcases why people should buy the device, highlighting its battery life, camera, unlimited storage and the fact it has Google Assistant built in. 2. …

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