Noticias

Aldi and Lidl see slowest growth in five years as Tesco turnaround gathers pace

Aldi and Lidl’s sales grew at their slowest rate for five years over the past three months as Tesco’s sales improve, driven by its cheaper own brand ‘Farm Brands’ range. According to the latest figures from Kantar Worldpanel, Lidl’s sales increased by 6.1% in the 12 weeks ending 6 November, much slower than in recent …

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Pret tells alternative Christmas story as it looks to break cycle of homelessness

Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big budget TV ad and focus on gifting to instead tell the story of its apprenticeship scheme, which provides training and real jobs for the homeless. The campaign, called ‘Opening doors’, marks the first time the high street food chain …

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ONNO Branding

ONNO Branding abduzeedo Nov 15, 2016 For the fans of minimalist design you will love ONNO, a branding and visual identity project from the Ena Baćanović – Ruby and the folks over at O N N O themselves. The design is a glorious black and white logo mixing two circles and the N. I love how balanced the logo …

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The Perfect Office – Wipebook Pro, AOC AGON Curved Display and Office Ideas

The Perfect Office – Wipebook Pro, AOC AGON Curved Display and Office Ideas PauloGabriel Nov 14, 2016 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What equipment …

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How disruptive brands are redefining marketing

Disruptive brands need to devise marketing models that are as innovative and creative as their businesses, according to senior executives working in a range of disruptive companies. The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, offer guidance on how to scale at speed and reach audiences …

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YouTube: Marketers must stay true to reality when portraying diversity

Marketers must “switch it up” but not entirely disrupt the reality of what the consumer relates to in order to stay diverse, says Google’s newly appointed global director of diversity Baroness Oona King. Speaking at an event hosted by YouTube last week, King said brands should switch round stereotypes, but not in a manner that …

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MMB in Berlin: a 1844 building gets refurbished

MMB in Berlin: a 1844 building gets refurbished GisMullr Nov 14, 2016 This breathtaking remodel is located in a very popular neighborhood in Berlin. Müllerhaus Metzerstrasse Berlin, a project by asdfg Architekten, is facelift in a house erected in 1844. Due to its historical elements and importance the authorities asked the architects to keep the …

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