Noticias

Lipton on why it is thinking ‘outside TV’

Lipton has ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable living efforts for the first time, with content-focused marketing hosted only online. The short-form content looks to tell the stories behind the brand’s young …

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John Lewis, Aldi and Trump: 5 things that mattered this week

John Lewis’s Christmas ad aims to make people smile This week, John Lewis returned with one of the most anticipated Christmas ads of the year. The £7m campaign, created by Adam&Eve DDB, features a little girl called Bridget whose trampoline becomes popular among the local wildlife community, including her family dog ‘Buster the Boxer’, who rushes ahead …

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Web Development Reading List #158: Form Usability, Vue.js, And Unfolding Critical CSS

    These days, I’ve been pondering what purpose we as developers have in our world. I’m not able to provide you with an answer here, but instead want to encourage you to think about it, too. Do you have an opinion on this? Are we just pleasing other people’s demands? Or are we in …

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Tesco sees perceptions plummet following Tesco Bank cyber attack

Tesco and Tesco Bank’s brand perceptions have both been negatively impacted following a cyber attack that affected 40,000 of Tesco Bank’s customers. Tesco Bank halted all online transactions for its 140,000 current account customers on Monday after it discovered 40,000 customers had been targeted by the online attack. Moreover, half of the customers had money …

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William Hill slams competitors for ‘white van man’ approach

William Hill says it is updating its marketing strategy to focus on one idea at a time, rather than “pushing” five or six themes through its ads, as it says that its competitors aren’t getting it right and are focusing too much on the “white van man cliché”. The move comes with the release of …

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