Noticias

Ebay wants to be ‘all over TV like a rash’ as it looks to rebuild the brand

While some might perceive eBay purely as that place to get rid of old Pokemon cards and CDs, it wishes you didn’t. With 80% of UK sales now coming through new items – globally, ‘new’ accounts for one billion items – eBay wants to focus on top-of-the-funnel consideration. Essentially, it wants British consumers to see …

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Digital Transformation

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Digital Transformation appeared first on Marketing Week. Source: Marketing Week Digital Transformation

Marketing Week editor Russell Parsons named New Editor of the Year at BSME awards

Marketing Week’s editor Russell Parsons walked away with one of the top prizes at the British Society of Magazine Editors’ awards last night. Parsons won The Fiona Macpherson New Editor of the Year award, which rewards editors in the first two years of their role. He saw off strong competition from across the magazine industry …

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Collaboration is key to customer experience

Joined up customer experiences that are differentiated and relevant are proven drivers of business growth, according to consultancy Brand Learning, but some business practices are getting in the way of delivering those experiences. The consultancy’s Joined Up Customer Experience study, sourced from 1,000 contributors, finds that siloed behaviour and ways of working are the greatest barrier, …

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Mark Ritson: Dodgy video metrics prove TV is way ahead

The tsunami of bullshit that is digital video continues to head inland, threatening to subsume TV advertising and much of the marketing hinterland in 2017. The bullshit comes not as one single giant flood, but in a series of intermittent waves. Each containing slightly more sewage than the last. Each arriving without challenge or counter …

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