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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘customer-centric marketing’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘customer-centric marketing’

Brands are missing out on opportunities and wasting ad spend by not recognising regional differences across the UK and failing to meet the needs, preferences and media consumption habits of people outside London. The EU Referendum vote last June proved that Britain is not a united kingdom. Look at any map showing the split between the location of

Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace. Product teams are continuously looking to iterate and stay ahead of or pass the competition.

A lot can happen in 12 days. But, since taking up the reins, few would have expected President Donald Trump to make so many radical changes in such a short space of time. In particular, Trump’s executive order to suspend the US refugee admissions system for 120 days and to ban all entry of citizens

For the first time YouTube and Netflix have made the top ten on YouGov’s list of the UK’s top brands, as video content and streaming sites show no signs of slowing down this year. Netflix and YouTube took sixth and ninth positon, with buzz scores of +11 and +9.9, while BBC iPlayer maintained its position

Havas’ meaningful brands study found a correlation between brands that create effective content and business results Some 60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results. That is the conclusion of a new report by media agency Havas. For the

The impact of people eating more healthily has had a detrimental impact on some of the world’s biggest fast food brands, according to Brand Finance. Its Global 500 rankings for 2016 saw the likes of McDonald’s, KFC and Domino’s Pizza all slide drastically, something the brand valuation firm attributed to “an increasingly fragmented market with