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Illustration: Daily Renders: Dimensional UI

Illustration: Daily Renders: Dimensional UI abduzeedo Feb 02, 2017 Daily Renders: Dimensional UI is an illustration, motion graphics and UI/UX project created and shared by Fyn Ng on his Behance profile. There’s a not a lot of information shared by Fyn but the illustrations are quite descriptive in terms of what the project is all about. Basically …

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Mobile-First Is Just Not Good Enough: Meet Journey-Driven Design

    In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly …

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Suki Thompson: 2017 is the tipping point for marketing transformation

Close your eyes for a moment and think about the one big thing that has happened in your business environment over the past year that has directly impacted you. Brexit and economic instability, tech disruption, being hired and fired, downsizing, new marketing and agency structures, information overload, the need for speed… the list is endless. …

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Mastercard’s CMO on why storytelling is dead

How has Mastercard’s marketing vision changed to connect with a broad audience? The velocity of technology’s evolution has created huge opportunities for brands to build more meaningful connections with consumers. We recognise this opportunity to connect with consumers in a way that turns marketing into a force multiplier for our brand and business. We have …

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P&G’s media crackdown is just the start as industry looks to “change for the better”

The ad industry has reacted positively to Procter & Gamble’s (P&G) call to increase transparency around media buying and viewability, but is hoping it will just be the “starting point” for radical change. Last weekend, P&G’s chief brand officer Marc Pritchard called for the industry to increase transparency around media buying and viewability and criticised …

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Facebook shakes off metrics ‘concerns’ as its revenues jump again

Facebook’s ad business saw revenues jump again as the social network shook off growing concerns from marketers about measurement, transparency and viewability. The social network’s revenues were up 51% in the fourth quarter to $8.8bn (£6.9bn), while net income came in at $3.5bn (£2.7bn). Facebook now has 1.9 billion monthly active users, with 1.2 billion …

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Live Stream From Awwwards London Conference: Chat Bots, Virtual Reality, And The Future Of UX

    Chat bots, virtual reality and conversational design are just a few of the hot topics that are about to change the way we craft digital experiences. So, it’s a good time to rethink current practices and prepare for what’s about to come, don’t you think? To give you an early head start into …

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Zero-based budgeting: Critical to growth or a distraction?

Zero-based budgeting (ZBB) is a contentious issue. Advocates talk up its benefits in ensuring marketing focuses on its strategic objectives, while detractors claim it is bureaucratic and wastes time. Yet it is becoming increasingly popular in marketing departments, particularly at major FMCG firms. ZBB is a way of budgeting that means marketers start with a …

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