Noticias

Facebook defends metrics errors as it puts focus on transparency

Facebook does not believe marketers were concerned following last year’s metrics issues, as it says third-party partnerships and “transparency” have left it in a good position. The tech giant came under fire last year after admitting it had discovered a number of errors in the way it measures audiences across a range of its products. …

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Mobile web browsers are becoming obsolete: Native commerce is the next frontier

Mobile is now the single most important channel to focus on if you want to boost business today and future proof it for tomorrow. Inaction will lead to extinction. So don’t be a dinosaur. ‘Innovate or die’, as they say. Rather than refining mobile user experience, it’s time for ecommerce brands to rethink the entire landscape. …

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New ‘This Girl Can’ campaign to target ‘teens, mums and their grandmothers’

Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with the aim of being “a bit bolder” in its creative as it tries to encourage all women to take up exercise whether they are 14 or 65. The campaign is being in launched in stages, with the out-of-home posters released last week …

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Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years

Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about  5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across digital …

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From The Community With Love: Unique And Inspiring Wallpapers For Your Desktop

    Time flies by! February is already here and artists and designers from across the globe have once again diligently created a potpourri of unique wallpaper calendars to freshen up your desktop. This monthly wallpapers mission has been going on for eight years already and we are very thankful to all the creative minds …

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How China surged ahead in mobile – and what the West can learn

Last Saturday (28 January) marked Chinese new year, called the ‘spring festival’ in China. Many millions of Chinese people travelled back to their families in the provinces to celebrate the festival, the most important holiday in the Chinese calendar. Celebrations will continue for around two weeks to welcome in the year of the rooster. Each …

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Four things marketers can learn from innovation in the travel sector

A combination of fierce competition and digital disruption has fostered an agile test-and-learn approach to travel marketing – with record-breaking results. From adopting a risk taking mentality to developing mobile first strategies, here are four things to learn from travel marketers. Be mobile first Being part of an industry that has experienced unprecedented levels of …

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Consumers ‘hunker down’ as major purchase intent drops

British consumers’ propensity to make major purchases fell two points in January to a score of +10, according to GfK’s latest consumer confidence index. The decline, which was the complete reverse of a seven point increase in December, is perhaps expected given the general trend for consumers to spend less in January following a Christmas …

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