Facebook does not believe marketers were concerned following last year’s metrics issues, as it says third-party partnerships and “transparency” have left it in a good position. The tech giant came under fire last year after admitting it had discovered a number of errors in the way it measures audiences across a range of its products.…
A user experience is something that every website offers to those who visit it. However, the experience will differ from website to website in a wide variety of ways. Some are easy to navigate, some are a joy to use, some are clunky but you can still plod your way to where you want to…
Mobile is now the single most important channel to focus on if you want to boost business today and future proof it for tomorrow. Inaction will lead to extinction. So don’t be a dinosaur. ‘Innovate or die’, as they say. Rather than refining mobile user experience, it’s time for ecommerce brands to rethink the entire landscape.…
Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with the aim of being “a bit bolder” in its creative as it tries to encourage all women to take up exercise whether they are 14 or 65. The campaign is being in launched in stages, with the out-of-home posters released last week…
Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about 5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across digital…
Time flies by! February is already here and artists and designers from across the globe have once again diligently created a potpourri of unique wallpaper calendars to freshen up your desktop. This monthly wallpapers mission has been going on for eight years already and we are very thankful to all the creative minds…
Last Saturday (28 January) marked Chinese new year, called the ‘spring festival’ in China. Many millions of Chinese people travelled back to their families in the provinces to celebrate the festival, the most important holiday in the Chinese calendar. Celebrations will continue for around two weeks to welcome in the year of the rooster. Each…
A combination of fierce competition and digital disruption has fostered an agile test-and-learn approach to travel marketing – with record-breaking results. From adopting a risk taking mentality to developing mobile first strategies, here are four things to learn from travel marketers. Be mobile first Being part of an industry that has experienced unprecedented levels of…
Web Design: Femme Magazine Desktop and Mobile abduzeedo Jan 31, 2017 Femme is an art direction, web design and UI/UX project shared by Ruslan Siiz on his Behance profile. What can I say about this project besides it’s awesome. I love the different variations of the layout with grid of images, sometimes in Pinterest style and…
British consumers’ propensity to make major purchases fell two points in January to a score of +10, according to GfK’s latest consumer confidence index. The decline, which was the complete reverse of a seven point increase in December, is perhaps expected given the general trend for consumers to spend less in January following a Christmas…