Noticias

Richard Robinson: Marketing needs 24/7 capability, and it’s your job to achieve it

There’s a sea change coming in marketing and it is being driven by the oldest metric of all: time. The ability for customers to shop transcends one of the basic tenets of marketing; namely that the industry works a five-day week, from 9am to 5:30pm with an hour for lunch. Put another way, there are …

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Sainsbury’s gives the gift of time in animated Christmas campaign

Sainsbury’s is highlighting the importance of sharing the gift of time with family and friends in its new Christmas campaign. ‘The Greatest Gift’ campaign launches today (14 November) on social media before airing on TV during during ‘I’m a Celebrity… Get Me Out Of Here!’ at 9.15pm. It sees the supermarket brand take on a …

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Weekly Roundup: GoPro recalls, Spectacles, Instagram latest updates and more

Weekly Roundup: GoPro recalls, Spectacles, Instagram latest updates and more AoiroStudio Nov 13, 2016 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we’ll mostly spend be ready to tackle a new week. Before you do, it’s time for the …

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Lidl’s Christmas ad shows its turkeys from farm to plate

Lidl is highlighting the “freedom” its turkeys enjoy, as it uses its Christmas ad to once again talk up the quality of its food. Serving as the first chapter of its Christmas campaign, the headline ad, created by TBWA, features shopper Debbie who previously tweeted her concerns that Lidl turkeys were kept in prisons. However, …

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M&S tells the tale of Mrs Claus as it looks to ‘resonate more’ at Christmas

Marks & Spencer is looking to rebuild its emotional connection with consumers with a Christmas campaign that aims to reflect the lengths people go to to make Christmas special by telling the story of Mrs Claus. The first TV ad debuts tonight (11 November) on Channel 4 in the first ad break of Gogglebox, as …

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Facebook, Deliveroo and Tinder on bots, data and ad blocking

The bots are rising Messaging apps, chat bots, machine learning and artificial intelligence – these were the key topics on everyone’s lips during three days in Lisbon. Social media giant Facebook used Web Summit as the platform to announce the rollout of ads on its news feed that open directly into Facebook Messenger chats. The idea, …

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