John Lewis’s tale of Buster the Boxer and his penchant for bouncing has already clocked up more than 15 million views on YouTube alone.
Marks & Spencer
While Santa Claus is busy delivering gifts to all the world’s children, his wife Mrs Claus is instead out in her helicopter making special deliveries to children that want to get something really special for someone they love.
Boots is giving the gift of beauty this year, surprising women who work over the festive season with a special Christmas treat.
Sainsbury’s had a lot to live up to in 2016 given the success of Mog last year and it has taken a different strategy, focusing on a dad and husband who doesn’t have enough time to get everything done and spend some time with his family at Christmas so comes up with a novel solution.
Aldi made a bold move this year with its decision to tell the story of Kevin the carrot and his journey to meet Father Christmas.
Lidl Surprises is back for Christmas, this time talking up the quality of its turkeys from a farmer who claims to be “addicted” to the animals.
Waitrose has gone all John Lewis on us, showing the epic journey one young robin has to make to find his way home for Christmas.
If it ain’t broke don’t fix it appears to be Tesco’s motto as Ruth Jones and Ben Miller return once again for the supermarket’s festive campaign.
Morrisons is not taking any risks with its Christmas campaign this year, sticking to its ‘Morrisons Makes It’ strapline but giving it a festive twist.
Asda is hoping to prove it can be there throughout the Christmas season with a series of spots focused on Christmas moments and how they can be ‘made better’ at Asda.
Source: Marketing Week
Christmas ads 2016: Watch them all here