Chromatic – Photo Series

Chromatic – Photo Series AoiroStudio Nov 18, 2016 As of late we’ve been pretty into architecture photography on Abduzeedo but there is all kind of photography out there. Sometimes you don’t always need that gorgeous scenery or landscape to make an interesting photo series. Let’s look at the work of Shane Griffin who is an…

McDonald’s channels Uber to keep pace with customer expectations

McDonald’s operates in a world of “escalating expectations” according to global chief marketing officer Silvia Lagnado, so it must evolve keep up with brands like Uber, Netflix and Airbnb. “Convenience and value are incredibly important to the McDonald’s brand but the benchmark has changed. Disruptors have completely changed the sense of value and convenience you…

Aviva CEO Mark Wilson: ‘There is not a lot of real marketing happening in the UK’

Marketers have become over-complicated in their execution and forgotten the fundamentals of what marketing should be, according to Mark Wilson, CEO of insurance provider Aviva. Talking this morning (17 November) at The Marketing Society’s annual conference, he said: “I could stand here today and say the marketing garden is rosy but I don’t think that is…