Noticias

SmashingConf San Francisco 2017: Somethin’ Is Cookin’ In The Kitchen!

    Imagine a cloudy, rainy November evening. After a long day, you walk home along the streets, following the dimmed street lamps. Everybody seems to be busy, rushing somewhere, crossing paths with strangers and lonely stores. It’s dark and cold outside, and it’s difficult to see things through, so you decide to take a …

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McDonald’s channels Uber to keep pace with customer expectations

McDonald’s operates in a world of “escalating expectations” according to global chief marketing officer Silvia Lagnado, so it must evolve keep up with brands like Uber, Netflix and Airbnb. “Convenience and value are incredibly important to the McDonald’s brand but the benchmark has changed. Disruptors have completely changed the sense of value and convenience you …

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Tesco will not recruit from within to fill top marketing role

Tesco is “close” to filling the vacant chief customer officer, which oversees all the supermarket brand’s marketing activity, according to CEO Dave Lewis. Speaking at a press briefing today (17 November), Lewis, who is currently acting chief customer officer, revealed the supermarket giant is “close to announcing a replacement” for Robin Terrell, who quit in …

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Aviva CEO Mark Wilson: ‘There is not a lot of real marketing happening in the UK’

Marketers have become over-complicated in their execution and forgotten the fundamentals of what marketing should be, according to Mark Wilson, CEO of insurance provider Aviva. Talking this morning (17 November) at The Marketing Society’s annual conference, he said: “I could stand here today and say the marketing garden is rosy but I don’t think that is …

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