Noticias

Moneysupermarket.com had the most complained about ads in 2016

It would appear twerking builders aren’t a hit with all Brits, with Moneysupermarket.com dominating the ASA’s list of the ten most complained about ads in 2016. With three ads in the top five – which racked up a combined total of 2,500 complaints – the financial brand’s ad featuring ‘Gary the Bodguard’ was deemed the …

Moneysupermarket.com had the most complained about ads in 2016 Leer más »

The year ahead in marketing and digital: Part 2 – marketing trends

Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are my marketing-specific trends for 2017. In part 1, I looked at broad macro trends affecting brands, and in part 3, I’ll look at digital. Marketing transformation …

The year ahead in marketing and digital: Part 2 – marketing trends Leer más »

Brexit is making marketers cautious about hiring new staff

Marketers are becoming more cautious when it comes to hiring new staff, the latest quarterly IPA Bellwether report has claimed. Given the uncertain economic impact of Britain leaving the European single market, the latest data suggests an impact on new hires. The net balance of marketers looking to hire new staff in the fourth quarter …

Brexit is making marketers cautious about hiring new staff Leer más »

Sainsbury’s confirms departure of marketing director Sarah Warby

After five year’s leading Sainsbury’s marketing division, Sarah Warby is set to quit the supermarket at the end of this month. Sainsbury’s CEO Mike Coupe thanked Warby, the former marketing director of Heineken UK, for her “great support over the years” and said she had “transformed” its approach to marketing. “In her time here she’s …

Sainsbury’s confirms departure of marketing director Sarah Warby Leer más »

UI Design – Trello Atlassian Redesign Concept

UI Design – Trello Atlassian Redesign Concept abduzeedo Jan 18, 2017 Trello Atlassian is a UI Design concept project for the redesign of the popular service Trello. It was originally shared by the Netguru Team and it’s an extensive exercise on how to improve a tool that their team use daily. They also got motivated by Atlassian’s acquisition …

UI Design – Trello Atlassian Redesign Concept Leer más »

More Than Just Pretty: How Imagery Drives User Experience

    As the saying goes, “A picture is worth a thousand words.” Human beings are highly visual creatures who are able to process visual information almost instantly; 90 percent of all information that we perceive and that gets transmitted to our brains is visual. Images can be a powerful way to capture users’ attention …

More Than Just Pretty: How Imagery Drives User Experience Leer más »

The year ahead in marketing and digital: Part 1 – macro trends

Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are the general industry trends that make the cut in 2017. In part 2, I’ll look at specific marketing trends, and in part 3, digital. The F …

The year ahead in marketing and digital: Part 1 – macro trends Leer más »