Branding: Bubba Handmade Croquettes AoiroStudio Jan 19, 2017 We are sharing this branding project by Skinn Agency where they have worked on a very desirable and delicious food element that we all love. Handmade croquettes which means nuggets from French language. With this new uniform direction, the approach with a typographic logotype and strong photography…
When I was a kid I was desperate for a Polaroid camera: to be able to take a photo and see it—almost—right away was fantastic to me. With ‘normal’ cameras, you had to wait until you finished the whole film, then you had to take it to get developed, and that could take a week.…
In this year’s Marketing Week Career and Salary Survey, we learn that just over 98% of us most value a good working environment, closely followed by fair rewards (97.6%) and challenging work (94.6%). While we are relatively balanced about what will keep us working with an organisation, there is a much more distinctive reason that…
Dove claims it “walks the talk” when it comes to promoting positive self-esteem, as it launches a toolkit into schools to tackle body image anxiety among children. The toolkit was launched after research conducted by the Unilever-owned brand in collaboration with the YMCA and EdComs found that almost a third (30%) of UK secondary school…
The Masters of Marketing Awards is back and will this year be powered by Marketing Week. The Awards celebrate every aspect of a marketer’s job from strategy through to execution, while also rewarding excellence in key vertical sectors and in tackling some of the biggest issues and challenges brands face. In addition to those brands…
Motion Design/Typography – Skatepark abduzeedo Jan 19, 2017 Skatepark font as the name suggest is a typography but also motion design project shared by Keisuke Terashima. Throughout these 10 years of Abduzeedo we have seen many very creative projects where the designer explores different ideas for a family face, however, this one that Keisuke put together…
First of all, let’s define some vocabulary. “Internationalization” is a long word, and there are at least three widely used abbreviations: “intl,” “i18n” and “i10n.” All of them mean the same thing. Internationalization can be generally broken down into three main challenges: Detecting the user’s locale, translating UI elements, titles as well as…
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Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey. Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at…
Despite efforts to focus on diversity and supporting women to succeed in the industry, the pay gap between male and female marketers has widened from 20.8% in 2016 to 22.4% in 2017. “I’m disappointed that the gap is that big,” says Annabel Venner, global brand director at insurance provider Hiscox. “There’s a huge number of steps being taken in the…