Noticias

Helen Tupper: Don’t chase high salaries – a good fit is what creates happiness

In this year’s Marketing Week Career and Salary Survey, we learn that just over 98% of us most value a good working environment, closely followed by fair rewards (97.6%) and challenging work (94.6%). While we are relatively balanced about what will keep us working with an organisation, there is a much more distinctive reason that

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Dove: Going into schools isn’t about selling products but being authentic

Dove claims it “walks the talk” when it comes to promoting positive self-esteem, as it launches a toolkit into schools to tackle body image anxiety among children. The toolkit was launched after research conducted by the Unilever-owned brand in collaboration with the YMCA and EdComs found that almost a third (30%) of UK secondary school

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The Masters of Marketing Awards returns better than ever in 2017

The Masters of Marketing Awards is back and will this year be powered by Marketing Week. The Awards celebrate every aspect of a marketer’s job from strategy through to execution, while also rewarding excellence in key vertical sectors and in tackling some of the biggest issues and challenges brands face. In addition to those brands

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Salary Survey 2017: Marketing is still misunderstood by businesses

Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey. Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at

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Salary Survey 2017: The gender pay gap increases

Despite efforts to focus on diversity and supporting women to succeed in the industry, the pay gap between male and female marketers has widened from 20.8% in 2016 to 22.4% in 2017. “I’m disappointed that the gap is that big,” says Annabel Venner, global brand director at insurance provider Hiscox. “There’s a huge number of steps being taken in the

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