Describing the virtues of taking time out of the day-to-day running of a marketing department, one marketer recently channelled 80s movie character Ferris Bueller: “Life moves so fast, if you don’t stop and look around once in a while, you might just miss it.” The life of a senior marketer can be dizzying. It has also…
There’s nothing like starting the year with some heavyweight marketing fisticuffs. That was obviously what was going on in Marie Oldham’s head at the turn of the year as she penned her wonderfully hostile article for advertising trade magazine Campaign. Oldham, the esteemed chief strategy officer at VCCP, was meant to be promoting Volume 26…
Illustration: The Dark Knight Trilogy by Krzysztof Domaradzki AoiroStudio Jan 18, 2017 We are sharing an illustration poster series about Christopher Nolan’s Dark Knight Trilogy by Krzysztof Domaradzki. I have been a huge fan of this trilogy because it’s a modern take of what Batman could have been in our times. With Christopher Nolan genius…
Marketers shrugged off political and economic uncertainty by increasing their ad budget forecasts at the end of 2016, but there are signs of wavering confidence as the government’s Brexit negotiations loom. More than a quarter (26.2%) of senior marketers indicated an increase in marketing budgets in the fourth quarter of 2016, compared to 13.4% who…
New research by Unilever has claimed outdated gender stereotypes are not just held by men, but women too. The study, which interviewed more than 9,000 men and women across eight countries, shows an overwhelming 77% of men believe a man is the best choice to lead a high stakes projects. But, most surprisingly, more than…
This year should be all about “cleaning up the ad industry,” according to Weve’s commercial director Tom Pearman. Pearman says marketers needs to take charge and use bodies such as the IAB to create a greater awareness around ad blocking and the need to produce higher quality ads. He tells Marketing Week: “In 2017 there…
Branding & Visual Identity: Two12 Studios AoiroStudio Jan 17, 2017 We would like to share this branding and visual identity by Alaa Tameem and his work for Two12 Studios. About this project, what I liked the most was the part of the logo exploration where you can see all the iterations and as you can…
Toyota’s GB marketing director Andrew Cullis says he wouldn’t be surprised if Amazon starts selling cars soon. Speaking around the launch of its “biggest ever” UK ad campaign for Toyota’s new C-HR vehicle (pictured), Cullis suggested buying habits around cars will fundamentally change. He told Marketing Week: “There’s no reason why Amazon won’t soon start…
EasyJet is restructuring its team to promote head of marketing communications and brand Ian Cairns to the new role of director of customer. Meanwhile, head of digital James Millett will take on the newly combined role of director of digital and marketing. Cairns will be responsible for driving the brand’s business strategy. This is in…
Icons are everywhere. From app icons on home screens to graphic representations that lead users through a design, icon design is a big deal. There’s a fine art to good icon design. Not only does the element have to render recognizably at the smallest of sizes, good vector-based icons can be scaled to use in oversized…