As each new year rolls around, we at Marketing Week set about gazing into our crystal ball to give marketers our predictions on what to expect in the coming 12 months. This time last year, we were expecting big things for mobile messaging and programmatic buying of outdoor media, to name but two emerging trends.…
It’s that time of the year when people all round the world gather in their homes, with their loved ones. They sing songs, consume beverages both warm and cold, and tell stories of the greatest portfolio sites they’ve ever seen. Then Jeffrey Zeldman comes down the chimney, hauling a bag full of books on usability.…
Reviews of the year, even the marketing year, are so prevalent around this time they border on cliché. So how do I do one that is a bit different? I know – how about I enlist the help of about six hundred marketers to co-author the review? Last week I presented a tentative list of…
With the holidays almost here and the new year already in sight, December is a time to slow down, an occasion to reflect and plan ahead. To help us escape the everyday hectic for a bit and sweeten our days with a delightful little surprise each day up to Christmas, the web community…
It’s that time of year again. No, I’m not referring to the endless discussions of the John Lewis Christmas campaign, or, for that matter, having a tad too many refreshments at the office party and regretting it the next morning. No, none of that. I mean the flood of posts, articles, blogs and LinkedIn updates…
Web components are an amazing new feature of the web, allowing developers to define their own custom HTML elements. When combined with a style guide, web components can create a component API, which allows developers to stop copying and pasting code snippets and instead just use a DOM element. By using the shadow…
Paul Davies, marketing director, Microsoft UK If 2016 has been about marketing science and the proliferation of multiple emerging digital tactics and platforms, I think 2017 will see the much-needed return of the big advertising ideas and the re-emergence of the art of the marketing discipline. We will see the pursuit of bold, ambitious unifying…
Almost half of online campaigns don’t reach their target audience, showing the struggle many brands face to target effectively through digital, according to new research. The study conducted by measurement company Neilsen, found UK campaigns reach their target just 47% of the time. Travel brands are the most successful at reaching their desired audience, at…
With 11 days to go until Christmas, retail discounts currently average at 43% and are set to rise to 54% by Christmas Eve, a record high. According to Deloitte, which analysed more than 300,000 products currently on sale, this represents the sixth year in a row that British consumers have been treated to a growth…
#Happy10Abduzeedo – Day Four AoiroStudio Dec 14, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup files but also bookmark…