Noticias

Secret Marketer: Don’t you hate new-year predictions? No? Good, here are mine

It’s that time of year again. No, I’m not referring to the endless discussions of the John Lewis Christmas campaign, or, for that matter, having a tad too many refreshments at the office party and regretting it the next morning. No, none of that. I mean the flood of posts, articles, blogs and LinkedIn updates …

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Marketers make their predictions for 2017

Paul Davies, marketing director, Microsoft UK If 2016 has been about marketing science and the proliferation of multiple emerging digital tactics and platforms, I think 2017 will see the much-needed return of the big advertising ideas and the re-emergence of the art of the marketing discipline. We will see the pursuit of bold, ambitious unifying …

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Half of online campaigns fail to reach target audience

Almost half of online campaigns don’t reach their target audience, showing the struggle many brands face to target effectively through digital, according to new research. The study conducted by measurement company Neilsen, found UK campaigns reach their target just 47% of the time. Travel brands are the most successful at reaching their desired audience, at …

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Discounting hits new high as retailers make deep cuts before a difficult 2017

With 11 days to go until Christmas, retail discounts currently average at 43% and are set to rise to 54% by Christmas Eve, a record high. According to Deloitte, which analysed more than 300,000 products currently on sale, this represents the sixth year in a row that British consumers have been treated to a growth …

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