Noticias

Advertising industry warns of ‘dangerous’ new online privacy rules

The advertising industry has voiced its concerns about “dangerous” new EU privacy rules set to come into place, arguing it could “destroy the internet’s business model”. The European Commission is in the midst of overhauling its data protection and privacy laws. After the approval of the General Data Protection Regulation and the Data Protection Directive …

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England’s Euro 2016 defeat most tweeted TV moment of the year

In a year that will go down in history as one of the most unpredictable of recent times, it is perhaps only fitting that England’s shock defeat to footballing minnows Iceland was the most tweeted about TV event of 2016. The UEFA European Championship game, screened on ITV1 on 27 June, generated 2.1 million tweets …

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Ford is launching ‘cars with personality’ to change perceptions

In keeping with founder Henry Ford’s ethos of bringing products to the masses, car marque Ford’s future focus is on increasing accessibility to electric cars, autonomous vehicles and launching its shuttle services in European cities. But while the brand has its sights firmly set on the future it is not complacent enough to ignore the …

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Trends for 2017: Augmented reality, agency relationships & diversity

AR and VR grow up It is not surprising to see consumers walking around with their eyes glued to smartphones but when droves of people are running around trying to capture a Pikachu, it attracts attention. The success of augmented reality (AR)-based game Pokémon Go has opened up brands to the potential of the technology and next …

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John Lewis’s sales drop shows the impact of Black Friday

John Lewis’s sales fell 2.1% to £151.8m in the seven days to December 10 as the Black Friday promotional event and Christmas Day falling on a Sunday change the “shape of trade” over Christmas. The company, which has vocalised its concern over Black Friday in the past, was duty bound to the American retail tradition …

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