Noticias

Coca-Cola and YouTube: 5 things that mattered this week

Coca-Cola’s new CEO has to face up to tough challenges Congratulations are in order for Coca-Cola’s current chief operating officer James Quincey. Come May 2017, he will be at the helm of the world’s biggest (and let’s face it, most famous) soft drinks brand, taking over from Muhtar Kent. This doesn’t mean he’ll get an …

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Introducing Inspect now for Photoshop by InVision

Introducing Inspect now for Photoshop by InVision AoiroStudio Dec 15, 2016 We would like to share an announcement from the great folks over InVision and this time is about what we’ve introduced last month (or so), a tool that makes design-to-development process better for everyone. What do they mean is delivering PSDs or Sketch files …

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#Happy10Abduzeedo – Interview with our Founder Fabio Sasso

#Happy10Abduzeedo – Interview with our Founder Fabio Sasso AoiroStudio Dec 15, 2016 This month, we are celebrating the 10th anniversary of Abduzeedo. This is very special to us, Fabio Sasso created the blog as a side-project after he lost everything from a robbery back in 2006. It was in his way for him to backup …

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2016 Year in Review: Vote for your favourite campaign (Part II)

And if you need refreshing on what all the campaigns are, take a look here. 2016 year in review: The best campaigns (part I) 2016 year in review: The best campaigns (part II) The post 2016 Year in Review: Vote for your favourite campaign (Part II) appeared first on Marketing Week. Source: Marketing Week 2016 …

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Vote for your favourite campaign of 2016: The quarter-finals

And if you need refreshing on what all the campaigns are, take a look here. 2016 year in review: The best campaigns (part I) 2016 year in review: The best campaigns (part II) The post Vote for your favourite campaign of 2016: The quarter-finals appeared first on Marketing Week. Source: Marketing Week Vote for your …

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Deezer plans more brand tie-ups, dismissing exclusive deals with musicians as ‘irritating’

Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service. Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The …

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Cancer Research UK on shifting to a masterbrand approach

Cancer Research UK says its new communications approach has been “hugely successful” but admits more needs to be done to make the brand more “distinctive”. In 2015, the cancer charity linked up its direct response and brand marketing to encourage consumers to act on its ads, as well as create a brand impact. “If we …

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