Noticias

Coca-Cola and YouTube: 5 things that mattered this week

Coca-Cola’s new CEO has to face up to tough challenges Congratulations are in order for Coca-Cola’s current chief operating officer James Quincey. Come May 2017, he will be at the helm of the world’s biggest (and let’s face it, most famous) soft drinks brand, taking over from Muhtar Kent. This doesn’t mean he’ll get an

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Deezer plans more brand tie-ups, dismissing exclusive deals with musicians as ‘irritating’

Deezer is shifting its marketing strategy to focus on tie-ups with big consumer brands as it looks to target the more than 7 billion people who don’t yet pay for a music streaming service. Earlier this week it unveiled a partnership with Manchester United and it has announced a similar deal with Barcelona FC. The

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Cancer Research UK on shifting to a masterbrand approach

Cancer Research UK says its new communications approach has been “hugely successful” but admits more needs to be done to make the brand more “distinctive”. In 2015, the cancer charity linked up its direct response and brand marketing to encourage consumers to act on its ads, as well as create a brand impact. “If we

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