Noticias

The challenge of connecting mobile activity to in-store sales

Every year in recent memory has been hailed ‘the year of mobile’, but as smartphone use grows and ad spend rises it is becoming increasingly vital – yet challenging – to attribute sales to mobile and understand its place in the path to purchase. So is the advertising industry doing enough to show the value of smartphones and the role …

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Coca-Cola acknowledges ‘small’ Coke Life following as sales hit new low

Coca-Cola Life sales dropped by more than 50% in 2016, two years since Coca-Cola’s ‘One Brand’ strategy was launched in the UK, which seeks to encourage more people to try the brand’s different variants. Figures by Nielsen show UK Coca-Cola Life value sales for the full year ending 19 November 2016 were down 57.4% on …

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App Development Showdown: Why You Should Care About Revisiting The Native Vs. Hybrid Debate In 2016

    Back in 2007, the world met the iPhone for the very first time. After Apple’s product debut, it took less than six months for work to begin on PhoneGap, which would become one of the first and most adopted frameworks for hybrid mobile app development — that is, for apps written simultaneously for …

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App Development Showdown: Why You Should Care About Revisiting The Native Vs. Hybrid Debate In 2017

    Back in 2007, the world met the iPhone for the very first time. After Apple’s product debut, it took less than six months for work to begin on PhoneGap, which would become one of the first and most adopted frameworks for hybrid mobile app development — that is, for apps written simultaneously for …

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The Perfect Office – Logitech Bluetooth Keyboard, LG 4K Display and Office Ideas

The Perfect Office – Logitech Bluetooth Keyboard, LG 4K Display and Office Ideas PauloGabriel Dec 20, 2016 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What equipment …

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Aldi wins Christmas ad battle as Boots and Tesco disappoint

According to new data it is Aldi, not John Lewis, that has the most successful Christmas campaign this year. Despite Aldi being some distance away from John Lewis when it comes to mentions, with 19,816 compared to 241,190, it is the overall best performer, according to Waggener Edstrom [WE] Communication’s brand agility index. WE’s index is …

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