Noticias

Why customers leave before buying and how to win them back

Getting a customer to consider a brand, see its advertising, research a product or service, and begin the process of buying is becoming a huge challenge. Consumers are continuously bombarded with choice in every sector, so when a customer doesn’t hit that ‘buy’ button finding out why is vital. Offline and online, from journey mapping …

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Front-End Performance Checklist 2017 (PDF, Apple Pages)

    Are you using progressive booting already? What about tree-shaking and code-splitting in React and Angular? Have you set up Brotli or Zopfli compression, OCSP stapling and HPACK compression? Also, how about resource hints, client hints and CSS containment — not to mention IPv6, HTTP/2 and service workers? Back in the day, performance was often …

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Royal Caribbean ‘confident’ young people will switch to cruises

Cruises have gone through a ‘revolution’, with the age of their average customer falling from 50+ to 40+, according to Royal Caribbean. Mario Bounas, director of marketing at Royal Caribbean International, claims the cruise ship industry has doubled in value since 2002 and that 1.7 million Brits have taken a cruise holiday in 2016. To …

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Thomas Cook shows gay kiss in order to reflect a ‘modern population’

Thomas Cook claims its new ad campaign ‘You want, we do’ is “bold and contemporary” as it features a gay kiss and gay parents. The main TV ad, which will debut on Christmas Day and is set to the song ‘Get Ready’ by Stella Talpo, is one of five adverts that will showcase Thomas Cook’s …

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Thinkbox uses ‘disruptive’ aliens to promote the ‘power’ of TV

Thinkbox is launching its “biggest ever” TV campaign in order to cut through to advertisers and convince brands to keep investing in the medium. The campaign will hit the airwaves on Boxing Day and sees aliens ‘disrupt’ three popular TV ads to broadcast an other worldly message to the British public. The marketing body has …

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