Noticias

Next profit warning suggests difficult Christmas for high street retailers

Next, seen as one of the bellwethers of the British high street, saw sales fall in the run-up to Christmas and has warned that the outlook for 2017 will be “challenging” for retailers. Full-price sales for the 54 days to 24 December were down by 0.4%. While this was an improvement on the third quarter, …

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Lidl launches ad campaign to promote new brand strapline

Lidl has unveiled a new ad campaign and strapline, ‘Big on quality, Lidl on price’, that will see the discounter directly compare its products with those of its supermarket rivals on both price and quality. READ MORE: Lidl reveals ‘Big on quality, Lidl on price’ strapline The campaign, created by TBWALondon, launches today (4 January) …

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Ryanair and Lastminute.com slammed for ‘misleading’ pricing in ads

The Advertising Standards Authority (ASA) has today (4 Jan) ruled against two travel ads from Ryanair and Lastminute.com for “misleading advertising” that could not be substantiated. The ruling against Ryanair is based on the airline’s television ad seen on 5 October, which states “book now from just £19.99. Ryanair. Low fares. Made simple”. The ad …

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Lidl reveals ‘Big on quality, Lidl on price’ strapline

Lidl is set to unveil a new strapline, ‘Big on quality, Lidl on price’, as it looks to reinforce its quality positioning and build on its strong growth. The discounter has already started using the line on its customer emails, with the phrase replacing ‘#LidlSurprises’ which was used previously at the top of its newsletters. It …

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Brands missing out on £820bn opportunity by not pushing sustainability

Dove is one of Unilever’s brands to have purpose at its cored A third of consumers now choose to buy brands based on their social and environmental impact, according to new research by Unilever. The FMCG giant questioned 20,000 adults across five countries about how sustainability impacts their purchasing choices. It then backed up their …

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