Web design has come a long, long way since the 1990s, when things like GeoCities and AOL dominated the Internet. Design itself has evolved, along with a deeper understanding of principles like usability and the user experience. There certainly hasn’t been a lack of studies examining everything from typography and site speed, to content above…
The Internet Advertising Bureau UK (IAB) wants to “take a step back” and remind marketers why digital is “so amazing” as it appoints Jon Mew as its new CEO. Mew has worked with the IAB since 2008, most recently as its chief operating officer. He will succeed Guy Phillipson who has been in the role…
Next reported a surprise drop in sales over the Christmas period yesterday (4 January) and warned on profits as conditions on the high street become increasingly tough for retailers. Its CEO, Lord Wolfson, has spoken previously about how fashion retailing is becoming like “walking up a down escalator”. And he expects that escalator to get…
Sketch is known for its tricky, advanced facets, but it’s not rocket science. We’ve got you covered with The Sketch Handbook which is filled with practical examples and tutorials that will help you get the most out of this mighty tool. In today’s article, Christian Krammer gives us a little taste of all…
John Lewis has appointed Becky Brock to the role of marketing director, taking up the position in March this year. Brock joins from Snow & Rock Group where she was marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to the expanded role of customer…
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Maltesers is putting inclusivity at the heart of its brand after its Paralympic Games campaign featuring people with disabilities proved to be its most successful advertising in the last eight years. Speaking to Marketing Week, Michele Oliver, vice-president of marketing at Mars Chocolate UK, which owns Maltesers, says the response from the public and consumers to its ads…
Designer guilt. I feel it all the time, I’m sure you do too. I feel this guilt when I fail to do something that the design community has insisted that all designers must do. When I jump right into high-fidelity prototypes, I feel guilty. When I rely too much on my own assumptions rather than…
Seventeen marketing leaders including BT’s Dan Ramsay and Chris Duncan from News UK have been chosen to take part in this year’s The Marketing Academy fellowship programme. The programme is designed to equip CMOs and marketing bosses with the skills needed to make the transition on to boards and into the CEO role. Now in…
L’Oréal’s Kérastase brand is focusing on data with its latest innovation, the world’s first smart hairbrush, which it says will allow the beauty brand to communicate directly with consumers and provide “much more personalised marketing”. The product unveiled today (4 January) at the Consumer Electronics Show (CES) in Las Vegas, uses algorithms to score the…