Noticias

John Lewis appoints Becky Brock to new marketing director role

John Lewis has appointed Becky Brock to the role of marketing director, taking up the position in March this year. Brock joins from Snow & Rock Group where she was marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to the expanded role of customer …

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Maltesers unveils braille bus poster as it puts inclusivity at heart of the brand

Maltesers is putting inclusivity at the heart of its brand after its Paralympic Games campaign featuring people with disabilities proved to be its most successful advertising in the last eight years. Speaking to Marketing Week, Michele Oliver, vice-president of marketing at Mars Chocolate UK, which owns Maltesers, says the response from the public and consumers to its ads …

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Senior marketers from BT and News UK among 17 chosen for fellowship

Seventeen marketing leaders including BT’s Dan Ramsay and Chris Duncan from News UK have been chosen to take part in this year’s The Marketing Academy fellowship programme. The programme is designed to equip CMOs and marketing bosses with the skills needed to make the transition on to boards and into the CEO role. Now in …

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L’Oréal reveals ‘most personalised innovation yet’ with smart hairbrush launch

L’Oréal’s Kérastase brand is focusing on data with its latest innovation, the world’s first smart hairbrush, which it says will allow the beauty brand to communicate directly with consumers and provide “much more personalised marketing”. The product unveiled today (4 January) at the Consumer Electronics Show (CES) in Las Vegas, uses algorithms to score the …

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