Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has called for the industry to increase transparency around media buying and viewability after criticising the “murky” supply chain. Speaking at the IAB’s Annual Leadership Meeting last night (29 January), Pritchard labelled the current system “antiquated” and unable to cope with the shift to digital. And…
I have a confession to make. A heresy that I can probably only say under cover of the Secret Marketer name, and one that will ensure I get burned at the stake. Or, perhaps, the 21st-century equivalent, trolled on Twitter. Most of us marketers should ignore what the top brands are doing. Apple, Google, Coca-Cola, Microsoft, Toyota,…
Branding & Visual Identity: Drap Agency AoiroStudio Jan 30, 2017 Starting off this week with a branding & visual identity project by Mireldy Design in collaboration with Drap Agency from Croatia. With an attractive colour scheme, we are getting charmed with an iconography with thick lines and how they are treated from the business cards…
When I first visited Paris, it took me a while to get oriented and put together a route using the official map of the Paris metro. That’s all it took to spark the flame inside me to redraw it according to an entirely different set of principles. The goal was extremely ambitious, but…
An interesting visual presence above the scroll is the first impression a user gets of a website. Whether that user continues to click can depend on a number of things, including imagery, readability and overall interest in the content. This month we are looking at three trends that make a distinct first impression—dark color overlays…
The Perfect Office – Norton Core Router, ASUS ZenBook 3 Deluxe and Office Ideas PauloGabriel Jan 30, 2017 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What…
The explosion of data and media channels in recent years has occurred against a backdrop of economic uncertainty and financial belt-tightening. Both trends make it difficult for marketers to prove their effectiveness and show how they generate returns for their businesses. Marketers that can demonstrate their effectiveness stand a better chance of thriving in their career and of…
Before I came to work for Marketing Week my knowledge of how marketers earned their keep was limited to one thing – the ‘4Ps’. As I matured as a marketing reporter, it quickly became apparent the 4Ps were not sufficient for many. Others argued the mix of product, place, price and promotion was a relic…
The UK has not formally left the European Union yet, but the effect of Brexit is already taking hold across the economy in the form of inflation. At a time when price rises threaten to derail brands’ carefully cultivated relationships with consumers, how should marketers respond? A Marketing Week poll on Twitter reveals 44% of marketers…
Product Design – Replay UI/UX abduzeedo Jan 30, 2017 Replay is a product design project created and shared by Gruev Vladimir. In a nutshell it’s a concept project for a music app, as Gruev said, inspired by Spotify, VK, Apple Music and Discogs. There are quite a few interesting ideas and visually you can see clearly the…