Noticias

P&G issues call to arms to ad industry over ‘antiquated’ media buying

Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has called for the industry to increase transparency around media buying and viewability after criticising the “murky” supply chain. Speaking at the IAB’s Annual Leadership Meeting last night (29 January), Pritchard labelled the current system “antiquated” and unable to cope with the shift to digital. And …

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Secret Marketer: Most brands can learn nothing from Apple and Nike

I have a confession to make. A heresy that I can probably only say under cover of the Secret Marketer name, and one that will ensure I get burned at the stake. Or, perhaps, the 21st-century equivalent, trolled on Twitter. Most of us marketers should ignore what the top brands are doing. Apple, Google, Coca-Cola, Microsoft, Toyota, …

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The Perfect Office – Norton Core Router, ASUS ZenBook 3 Deluxe and Office Ideas

The Perfect Office – Norton Core Router, ASUS ZenBook 3 Deluxe and Office Ideas PauloGabriel Jan 30, 2017 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What …

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The recipe for marketing effectiveness

The explosion of data and media channels in recent years has occurred against a backdrop of economic uncertainty and financial belt-tightening. Both trends make it difficult for marketers to prove their effectiveness and show how they generate returns for their businesses. Marketers that can demonstrate their effectiveness stand a better chance of thriving in their career and of …

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Russell Parsons: It’s time marketers took control of all ‘4Ps’

Before I came to work for Marketing Week my knowledge of how marketers earned their keep was limited to one thing – the ‘4Ps’. As I matured as a marketing reporter, it quickly became apparent the 4Ps were not sufficient for many. Others argued the mix of product, place, price and promotion was a relic …

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How marketers should deal with post-Brexit price rises

The UK has not formally left the European Union yet, but the effect of Brexit is already taking hold across the economy in the form of inflation. At a time when price rises threaten to derail brands’ carefully cultivated relationships with consumers, how should marketers respond? A Marketing Week poll on Twitter reveals 44% of marketers …

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