Noticias

90% of advertisers looking to change how they buy programmatic ads

The programmatic relationship between agencies and advertisers is evolving as advertisers review and reset contracts and look to alternatives to agency trading desks (ATD’s). A report by the World Federation of Advertisers (WFA) found that while 40% of the worlds biggest brands use ATDs for programmatic ad buying, 90% are reviewing and resetting contracts and …

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Wallpaper of the Week – #themetroproject

Wallpaper of the Week – #themetroproject AoiroStudio Jan 29, 2017 Following up our comeback with the Wallpaper of the Week series, it’s crazy to imagine there’s more than 350+ wallpapers available to download for your different screen resolutions. Things have changed ever since so we decided to change the formula, each week we’ll try our …

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Popular design news of the week: January 23, 2017 – January 29, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, …

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Weekly Roundup: First Samsung S8 Photo, digital marketing trends and more

Weekly Roundup: First Samsung S8 Photo, digital marketing trends and more AoiroStudio Jan 29, 2017 We all had a long week of work, school and maybe vacation (some of us) and after spending some time relaxing with family, friends; we’ll mostly spend be ready to tackle a new week. Before you do, it’s time for …

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Mercedes-Benz creates ‘customised’ agency model as it unveils Super Bowl spot

Peter Fonda in Mercedes-Benz’s ‘Easy Rider’ Super Bowl advert Mercedes-Benz is seeking to reach a younger audience and respond to rapid technological change by launching a new marketing strategy based on “human-centred innovation” and “customised agencies”. The plans were set out at a media event at the company’s headquarters in Stuttgart, Germany, earlier this week. …

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The Marketing Week Mini MBA in marketing is back for 2017

The Marketing Week Mini MBA in Marketing is back in 2017, offering marketers the tools they need to become more confident, more effective and more inspired. The course is CPD accredited and is designed and taught to mirror the MBA core marketing courses offered at the world’s leading business schools. It will once again be …

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How Tesco’s £3.7bn Booker deal will impact its brand

The Booker deal means Tesco will have 8,000 click-and-collect sites in the UK It’s safe to say Tesco’s £3.7bn acquisition of Booker, the UK’s biggest food wholesaler, has sent shockwaves through the retail industry. As Tesco’s CFO Alan Stewart frantically checked his iPhone for updates on the supermarket’s shares in the front row, this morning’s …

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