Noticias

Trinity Mirror ‘explores new business model’ with ad-free subscription service

Trinity Mirror has rolled out an ad-free subscription service for the Mirror in a bid to keep an “ongoing dialogue” with its readers and try out different business models. For £2.99 a month, users are able to access the Mirror’s website without seeing any banner ads, pop-ups or video ads. Messaging to promote the service …

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Four actions marketers should take to be a better leader

While there are many styles of leadership there are some universal skills and ways of working that all marketers should consider. Matt Barker, coaching and operations director at K2, who will be speaking at Marketing Week Live next month, outlines four ways marketers can improve their leadership, to get more from their team in the …

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The Perfect Office – Flter Secure Router, Canon EOS M6 Camera, Office Ideas and More

The Perfect Office – Flter Secure Router, Canon EOS M6 Camera, Office Ideas and More PauloGabriel Feb 20, 2017 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. …

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Can loyalty exist in the grocery sector?

Although consumers may have a favourite supermarket, more often than not convenience and location win out. In fact, new research finds that around one in six shoppers have switched their main supermarket over the past 12 months calling into question loyalty in the grocery sector. The study, of over 1,500 shoppers by retail marketing agency TCC Global, …

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Eurostar shifts marketing focus with campaign aimed at opening travellers’ minds

Eurostar is returning to TV for the first time in three years with a new campaign that aims to talk up the benefits of travel through a company called ‘Travel state of mind’. The travel brand last aired a TV ad in March 2014 with its ‘Stories are waiting’ campaign, which focused on travel to …

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Current Trends And Future Prospects Of The Mobile App Market

    The mobile app market is growing faster than a beanstalk. The industry is huge and growing daily, and there is no end in sight. Expectedly, the mobile developer population has boomed, and the number of mobile apps in the market has hit new heights. The revenue generated by the global mobile app industry …

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Unilever’s focus on long-term brand building was never going to fit with Kraft Heinz

Unilever’s Sunlight brand is helping improve access to clean water to countries such as Nigeria Kraft Heinz and Unilever surprised everyone last night (19 February) when they issued a statement saying they had “amicably agreed” not to go ahead with any deal. Kraft Heinz had tabled what the Financial Times claimed was a £115bn for …

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