Latest statistics show that 2.8 billion people were using social media by the end of 2016, up 21% from 2015, while in the UK 77% of people have a social media account. Brands are now using sophisticated techniques to exploit the market research potential of social media, whether that be linking people’s interests to purchase behaviour or …
Honda is hoping a move to replicate the dealership experience through interactive online video ads will resonate with new drivers. Its new ‘Real View Test Drive’ content suite allows viewers to watch four separate online ads for Honda’s Jazz, Civic, HR-V and CR-V models, with each having a storyline tailored around the specific model’s primary …
Honda says ‘too many unknowns’ are halting the progress of driverless cars Leer más »
Interior Design: Volvo Get Away Lodge in Sweden AoiroStudio Feb 21, 2017 We would like to share this Interior Design of a stunning lodge called the Get Away Lodge located just outside of village of Åre in Jämtland County, Northern Sweden. It’s a collaboration between renowned car brand Volvo and an online hotel curator Tablet Hotels . …
Editorial Design: Save the Children AoiroStudio Feb 21, 2017 I am one of those believers that believe that design can change the world by its purpose and its reasons. We do what we do for what we believe is worth fighting. We are able to create things that can drag emotions, thinking and more. Let’s …
YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites. READ MORE: YouTube now wants to work with TV In a statement Google says it is committed to providing …
Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not to run the campaigns pitched at promoting diversity. The competition, announced in April last year, offered the winning brand £1m of commercial airtime throughout the Rio Paralympics. Every pitch had …
‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads Leer más »
Asda saw sales [at stores open for over a year] fall by 2.9% in the three months to 31 December, with the latest decline marking Asda’s 10th straight quarter of falling sales. However, despite the latest fall, it says it is “encouraged” by the numbers. The numbers mark an improvement on the third quarter, in …
Asda points to ‘encouraging signs’ as its sales decline slows Leer más »
Opera has recently unveiled a brand-new refresh of its user interface in the developer stream. Really part of a bigger project named Reborn—appropriately so—this new build offers a totally new look and some new features that are sure to pique the interest of many designers. According to the blog entry on Opera’s official website, the …
JavaScript module bundling has been around for a while. RequireJS had its first commits in 2009, then Browserify made its debut, and since then several other bundlers have spawned across the Internet. Among that group, webpack has jumped out as one of the best. If you’re not familiar with it, I hope this …
Gabriel Jesus has seen his brand value soar since joining Manchester City in January Only a few English football fans were talking about Gabriel Jesus one month ago. The 19-year-old striker, who joined Manchester City in January from Brazilian club Palmeiras, was highly rated and came with a £27m fee, but he was seen as …
How to pick the sporting brand ambassadors of the future Leer más »
