Distrust among marketers in the wake of the Facebook metrics scandal has only reinforced the credibility of TV, according to Thinkbox. The trade body says TV revenues totalled £5.27bn in 2016, a rise of 0.2% year on year and the seventh straight year of growth. Procter & Gamble was the most viewed TV advertiser in…
Product Design: Kontrol Editing Tablet AoiroStudio Feb 22, 2017 We’ve seen tools like the Wacom and even the Touch Bar from the MacBook Pro to somehow increase our productivity and workflow. They both have their pros and cons but I would an issue I had with the Wacom for example was its size especially when…
From checking movie times, to reading a Photoshop tip, to reviewing the daily news, we can find almost any information we are looking for on the Internet. One part of a website that is especially important in helping us find what we are looking for is its navigation. When we engage with a website we…
Illustration: Grimms’ Fairy Tales by Ale Giorgini abduzeedo Feb 22, 2017 Grimms’ Fairy Tales Illustrated by Ale Giorgini is a set of illustrations of wallpapers based on classic fairy tales. Whichever one is your favorite, it isn’t hard to get glossy eyed and nostalgic over the forever legendary Brothers Grimm tales. With his brilliantly retro flair, Italian illustrator…
“I’m keen to lead by example and I’m very much a ‘roll up your sleeves’ marketing leader,” says Caroline Taylor OBE, vice-president of global marketing and communications for IBM sales and distribution. “The last thing I ever want to do is sit in an office looking at spreadsheets. It’s very important to be authentic, so…
They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with…
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘digital advertising and media transparency’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘digital advertising and media transparency’
Oreo generates buzz on social media through memes and visual communication Memes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication. Over 80 million photos are uploaded each day to Instagram and…
This may sound a bit weird but I was genuinely chuffed when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products. But what I do have, in increasing amounts, is an appreciation for…
When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements. In today’s article, I’ll explain how visual…