Noticias

Thinkbox: TV can gain credibility in wake of Facebook metrics scandal

Distrust among marketers in the wake of the Facebook metrics scandal has only reinforced the credibility of TV, according to Thinkbox. The trade body says TV revenues totalled £5.27bn in 2016, a rise of 0.2% year on year and the seventh straight year of growth. Procter & Gamble was the most viewed TV advertiser in …

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Illustration: Grimms' Fairy Tales by Ale Giorgini

Illustration: Grimms’ Fairy Tales by Ale Giorgini abduzeedo Feb 22, 2017 Grimms’ Fairy Tales Illustrated by Ale Giorgini is a set of illustrations of wallpapers based on classic fairy tales. Whichever one is your favorite, it isn’t hard to get glossy eyed and nostalgic over the forever legendary Brothers Grimm tales. With his brilliantly retro flair, Italian illustrator …

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IBM’s Caroline Taylor: Embrace what makes you different

“I’m keen to lead by example and I’m very much a ‘roll up your sleeves’ marketing leader,” says Caroline Taylor OBE, vice-president of global marketing and communications for IBM sales and distribution. “The last thing I ever want to do is sit in an office looking at spreadsheets. It’s very important to be authentic, so …

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Keith Weed: We need comparable metrics in a digital world

They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with …

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The effect of image-based posts on social media insight

Oreo generates buzz on social media through memes and visual communication Memes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication. Over 80 million photos are uploaded each day to Instagram and …

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Mark Ritson: Unilever resisting takeover is a win for responsible business

This may sound a bit weird but I was genuinely chuffed when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products. But what I do have, in increasing amounts, is an appreciation for …

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How To Use Shadows And Blur Effects In Modern UI Design

    When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements. In today’s article, I’ll explain how visual …

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