Noticias

Interaction Design: Wine-Searcher Application

Interaction Design: Wine-Searcher Application abduzeedo Feb 23, 2017 Wine-Searcher Application is an interaction design and UI/UX project shared by Olena Mostepan and MEAT Studies on their Behance profiles. In a nutshell, the whole idea was create an mobile app that could help you search and understand a bit more about wine, with the ultimate goal of making you love …

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P&G adjusts sampling strategy after admitting it was ‘too myopic’

Procter & Gamble (P&G) is adjusting its sampling strategy after taking a view that was “too myopic” on its return on investment (ROI) and comparing it to other advertising activity, which it admits “was a mistake”. Speaking at the Consumer Analyst Group of New York conference today (23 February), the company’s chief financial officer Jon Moeller …

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Just Eat and Gumtree on why online brands should not rush to TV advertising

Just Eat and Gumtree have urged online brands not to rush to TV advertising until they’re ready, as it could lead to consumer frustration and set the brand back. Speaking at a Thinkbox event today (23 February), Just Eat’s UK marketing director Ben Carter spoke about how TV “transformed the business” after establishing itself as …

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International bulletin: P&G and Nike fight for gender equality, online ads are ‘overweight’

40% of online ads found to be ‘overweight’ A new report by US firm Ad Lightning claims more than 40% of online ads are larger than industry standards. And the study claims that because advertisers are creating online ads that are too big, websites are slower than ever. The rise of ‘fat ads’ could also …

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Designing With Real Data In Sketch Using The Craft Plugin

    Besides the user’s needs, what’s another vital aspect of an app? Your first thought might be its design. That’s important, correct, but before you can even think about the design, you need to get something else right: the data. Data should be the cornerstone of everything you create. Not only does it help …

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Unilever puts brands on alert as it kicks off ‘comprehensive review’

Unilever is planning a “comprehensive review” of its business as it looks to prove to shareholders they are getting the best deal following the aborted takeover attempt by Kraft Heinz. Unilever says the review will aim to “accelerate delivery of value for the benefit of shareholders”. It should be completed within three months. “The events …

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Fairtrade hunts for emotional connection in strategy shift

The Fairtrade Foundation is shifting its marketing strategy as it looks to engage with consumers emotionally by communicating the “human element” of its work. The Foundation is launching a new creative platform, ‘Don’t feed exploitation’ in preparation for its annual Fairtrade Fortnight, which this year runs from 27 February to 12 March. Created by new …

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L’Oréal looks to have a ‘bigger purpose than selling product’ with e-mentorship programme

L’Oréal Paris is collaborating with The Prince’s Trust to launch its ‘All Worth It’ programme, an e-mentorship initiative designed to help boost young people’s self worth. The programme hopes to help 10,000 young people by “turning self-doubt into self-worth”. It is in response to figures released today (23 February) by The Prince’s Trust showing that …

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