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Collaboration is key to customer experience

Joined up customer experiences that are differentiated and relevant are proven drivers of business growth, according to consultancy Brand Learning, but some business practices are getting in the way of delivering those experiences. The consultancy’s Joined Up Customer Experience study, sourced from 1,000 contributors, finds that siloed behaviour and ways of working are the greatest barrier, […]

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Mark Ritson: Dodgy video metrics prove TV is way ahead

The tsunami of bullshit that is digital video continues to head inland, threatening to subsume TV advertising and much of the marketing hinterland in 2017. The bullshit comes not as one single giant flood, but in a series of intermittent waves. Each containing slightly more sewage than the last. Each arriving without challenge or counter

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Alzheimer’s Research UK shows what the world would be like if Santa ‘forgot’ about Christmas

Although many brands have moved away from emotional Christmas ads this year, Alzheimer’s Research UK (ARUK) has opted for a poignant campaign for its first Christmas ad, which it believes stands up to the likes of John Lewis, Waitrose and Sainsbury’s. The ad begins with Freya, a young girl, asking her father about the story of

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Take part now in Marketing Week’s annual Career and Salary Survey

Are you paid fairly? Could you earn more in another sector? How much could you earn if you take the next step in your career? At Marketing Week, we have once again launched our annual Career and Salary Survey – the industry’s most comprehensive look at what marketers earn, their career priorities and how well

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