First of all, let’s define some vocabulary. “Internationalization” is a long word, and there are at least three widely used abbreviations: “intl,” “i18n” and “i10n.” All of them mean the same thing. Internationalization can be generally broken down into three main challenges: Detecting the user’s locale, translating UI elements, titles as well as …
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Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey. Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at …
Salary Survey 2017: Marketing is still misunderstood by businesses Leer más »
Despite efforts to focus on diversity and supporting women to succeed in the industry, the pay gap between male and female marketers has widened from 20.8% in 2016 to 22.4% in 2017. “I’m disappointed that the gap is that big,” says Annabel Venner, global brand director at insurance provider Hiscox. “There’s a huge number of steps being taken in the …
Everyday Miniature life by Tatsuya Tanaka GisMullr Jan 19, 2017 Do you like photography and miniature scenes? You have come to the right place. And you will certainly enjoy Japanese artist Tatsuya Tanaka’s work. He creates inspiring and intricate everyday life scenes in a miniature world. A place where broccoli becomes a huge tree. A …
It would appear twerking builders aren’t a hit with all Brits, with Moneysupermarket.com dominating the ASA’s list of the ten most complained about ads in 2016. With three ads in the top five – which racked up a combined total of 2,500 complaints – the financial brand’s ad featuring ‘Gary the Bodguard’ was deemed the …
Moneysupermarket.com had the most complained about ads in 2016 Leer más »
Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are my marketing-specific trends for 2017. In part 1, I looked at broad macro trends affecting brands, and in part 3, I’ll look at digital. Marketing transformation …
The year ahead in marketing and digital: Part 2 – marketing trends Leer más »
Anyone can be a designer: we all know how to match a jacket with a shirt, or pick out a color for a new car, or even just how to stack a burger. Making something look good, is something we all know how to do. What we sometimes lack, is the specialist know-how to make …
Digital Photography: Tokyo-1 Series AoiroStudio Jan 18, 2017 Lately, I’ve seen many of my friends going to Tokyo, I can understand its enthusiastic feeling for them but I would say that isn’t mutual from my end (hah!). Tokyo is a place that I would recommend to anyone that would love to experience what urban life …
Marketers are becoming more cautious when it comes to hiring new staff, the latest quarterly IPA Bellwether report has claimed. Given the uncertain economic impact of Britain leaving the European single market, the latest data suggests an impact on new hires. The net balance of marketers looking to hire new staff in the fourth quarter …
Brexit is making marketers cautious about hiring new staff Leer más »
