Marketers are becoming more cautious when it comes to hiring new staff, the latest quarterly IPA Bellwether report has claimed. Given the uncertain economic impact of Britain leaving the European single market, the latest data suggests an impact on new hires. The net balance of marketers looking to hire new staff in the fourth quarter […]
Brexit is making marketers cautious about hiring new staff Leer más »
After five year’s leading Sainsbury’s marketing division, Sarah Warby is set to quit the supermarket at the end of this month. Sainsbury’s CEO Mike Coupe thanked Warby, the former marketing director of Heineken UK, for her “great support over the years” and said she had “transformed” its approach to marketing. “In her time here she’s
Sainsbury’s confirms departure of marketing director Sarah Warby Leer más »
UI Design – Trello Atlassian Redesign Concept abduzeedo Jan 18, 2017 Trello Atlassian is a UI Design concept project for the redesign of the popular service Trello. It was originally shared by the Netguru Team and it’s an extensive exercise on how to improve a tool that their team use daily. They also got motivated by Atlassian’s acquisition
UI Design – Trello Atlassian Redesign Concept Leer más »
As the saying goes, “A picture is worth a thousand words.” Human beings are highly visual creatures who are able to process visual information almost instantly; 90 percent of all information that we perceive and that gets transmitted to our brains is visual. Images can be a powerful way to capture users’ attention
More Than Just Pretty: How Imagery Drives User Experience Leer más »
Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are the general industry trends that make the cut in 2017. In part 2, I’ll look at specific marketing trends, and in part 3, digital. The F
The year ahead in marketing and digital: Part 1 – macro trends Leer más »
Describing the virtues of taking time out of the day-to-day running of a marketing department, one marketer recently channelled 80s movie character Ferris Bueller: “Life moves so fast, if you don’t stop and look around once in a while, you might just miss it.” The life of a senior marketer can be dizzying. It has also
Marketing Week is changing to meet your needs Leer más »
There’s nothing like starting the year with some heavyweight marketing fisticuffs. That was obviously what was going on in Marie Oldham’s head at the turn of the year as she penned her wonderfully hostile article for advertising trade magazine Campaign. Oldham, the esteemed chief strategy officer at VCCP, was meant to be promoting Volume 26
Mark Ritson: We should thank Byron Sharp, not attack him Leer más »
Illustration: The Dark Knight Trilogy by Krzysztof Domaradzki AoiroStudio Jan 18, 2017 We are sharing an illustration poster series about Christopher Nolan’s Dark Knight Trilogy by Krzysztof Domaradzki. I have been a huge fan of this trilogy because it’s a modern take of what Batman could have been in our times. With Christopher Nolan genius
Illustration: The Dark Knight Trilogy by Krzysztof Domaradzki Leer más »
Marketers shrugged off political and economic uncertainty by increasing their ad budget forecasts at the end of 2016, but there are signs of wavering confidence as the government’s Brexit negotiations loom. More than a quarter (26.2%) of senior marketers indicated an increase in marketing budgets in the fourth quarter of 2016, compared to 13.4% who
Marketing budgets hold up amid growing uncertainty Leer más »
New research by Unilever has claimed outdated gender stereotypes are not just held by men, but women too. The study, which interviewed more than 9,000 men and women across eight countries, shows an overwhelming 77% of men believe a man is the best choice to lead a high stakes projects. But, most surprisingly, more than
Unilever: More than half of women believe men should lead ‘high stake’ projects Leer más »
