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Marketing Week’s editor Russell Parsons walked away with one of the top prizes at the British Society of Magazine Editors’ awards last night. Parsons won The Fiona Macpherson New Editor of the Year award, which rewards editors in the first two years of their role. He saw off strong competition from across the magazine industry […]

Joined up customer experiences that are differentiated and relevant are proven drivers of business growth, according to consultancy Brand Learning, but some business practices are getting in the way of delivering those experiences. The consultancy’s Joined Up Customer Experience study, sourced from 1,000 contributors, finds that siloed behaviour and ways of working are the greatest barrier,

When you design for the web, no matter the industry, there are expectations that must be met, and realities that must be accounted for. Although this is true for all forms of web design, it is especially true for logo design. This is something we’ve encountered numerous times. Think about the many different conventions of logo

Although many brands have moved away from emotional Christmas ads this year, Alzheimer’s Research UK (ARUK) has opted for a poignant campaign for its first Christmas ad, which it believes stands up to the likes of John Lewis, Waitrose and Sainsbury’s. The ad begins with Freya, a young girl, asking her father about the story of

The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. As brands have shown recently, outdoor has applications at different stages of the purchase funnel and can execute

The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. As brands have shown recently, outdoor has applications at different stages of the purchase funnel and can execute

Gaming might not seem like the obvious place for marketers to get inspiration, but there is a lot they can learn about diversifying their strategy across multiple platforms and “finding their edge” in a highly competitive marketplace. Speaking at Web Summit last week, Gabriel Leydon, CEO and co-founder of US mobile gaming company Machine Zone said understanding what