1. Introducing Pixel – Phone by Google Google launched its first smartphone in October and judging by the success of its marketing campaign it will prove popular with buyers. This video showcases why people should buy the device, highlighting its battery life, camera, unlimited storage and the fact it has Google Assistant built in. 2. […]
Google, Adidas and GoPro – The top 10 YouTube ads in October Leer más »
It seems like the current buzz word in the design industry and everyone wants one. But how exactly can a product benefit from having a living, breathing design language? I’m going to try break down the very basics so you can understand why it’s needed. Creating an underlying language will unite our design philosophies and
Creating a design system language Leer más »
Aldi and Lidl’s sales grew at their slowest rate for five years over the past three months as Tesco’s sales improve, driven by its cheaper own brand ‘Farm Brands’ range. According to the latest figures from Kantar Worldpanel, Lidl’s sales increased by 6.1% in the 12 weeks ending 6 November, much slower than in recent
Aldi and Lidl see slowest growth in five years as Tesco turnaround gathers pace Leer más »
Pret A Manger is taking an alternative approach to Christmas marketing as it eschews a big budget TV ad and focus on gifting to instead tell the story of its apprenticeship scheme, which provides training and real jobs for the homeless. The campaign, called ‘Opening doors’, marks the first time the high street food chain
Pret tells alternative Christmas story as it looks to break cycle of homelessness Leer más »
Disruptive brands need to devise marketing models that are as innovative and creative as their businesses, according to senior executives working in a range of disruptive companies. The marketers, drawn from the 100 Disruptive Brands list compiled by Marketing Week in partnership with Salesforce, offer guidance on how to scale at speed and reach audiences
How disruptive brands are redefining marketing Leer más »
Marketers must “switch it up” but not entirely disrupt the reality of what the consumer relates to in order to stay diverse, says Google’s newly appointed global director of diversity Baroness Oona King. Speaking at an event hosted by YouTube last week, King said brands should switch round stereotypes, but not in a manner that
YouTube: Marketers must stay true to reality when portraying diversity Leer más »
There’s a sea change coming in marketing and it is being driven by the oldest metric of all: time. The ability for customers to shop transcends one of the basic tenets of marketing; namely that the industry works a five-day week, from 9am to 5:30pm with an hour for lunch. Put another way, there are
Richard Robinson: Marketing needs 24/7 capability, and it’s your job to achieve it Leer más »
Sainsbury’s is highlighting the importance of sharing the gift of time with family and friends in its new Christmas campaign. ‘The Greatest Gift’ campaign launches today (14 November) on social media before airing on TV during during ‘I’m a Celebrity… Get Me Out Of Here!’ at 9.15pm. It sees the supermarket brand take on a
Sainsbury’s gives the gift of time in animated Christmas campaign Leer más »
Lidl is highlighting the “freedom” its turkeys enjoy, as it uses its Christmas ad to once again talk up the quality of its food. Serving as the first chapter of its Christmas campaign, the headline ad, created by TBWA, features shopper Debbie who previously tweeted her concerns that Lidl turkeys were kept in prisons. However,
Lidl’s Christmas ad shows its turkeys from farm to plate Leer más »
Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world
Comics of the week #365 Leer más »
