Many who don’t live in Vancouver at least know the western Canadian city for a few things: Sky-high housing prices, green sensibilities, and lots of rain. Now, thanks to local design and digital activists, they also know Vancouver for…producing a new city logo that has been blasted for being uninspiring. In an open letter published …
We’ve all dreamt about working for big brands. Microsoft, Google, Apple, McDonalds, Coca-Cola…they all have one thing in common; they’re household names. But getting their attention can be tricky. Many of them hire thousands of employees and have offices all over the world. They probably hear the same pitch a hundred times from the same …
Maurice Lévy speaking at today’s Viva Technology event. Publicis CEO Maurice Lévy says with or without Brexit, entrepreneurs will find their own way and that the success of a brand is down to ownership and the consumer being able to take charge. Speaking at a Publicis Groupe press conference on its upcoming Viva Technology event …
Publicis CEO on the power of brands losing their ownership Leer más »
Brands are quick to get excited about the possibilities that connected cars and homes, virtual reality, artificial intelligence and drones can offer, but all of this technology requires network capability. It is important, therefore, that brands think more about the business case for investing in any new technology and the capabilities required to avoid being blinded by the hype. One area …
Brands shouldn’t ignore 4G opportunities in the rush to get on the 5G bandwagon Leer más »
Marketers lack professional role models to inspire them in their career, according to a new report. Axonn Media’s Gender in Marketing study, which polled almost 300 marketers, reveals that just three in 10 marketers (31%) have a professional role model. This is up slightly from 2015, when fewer than a quarter of marketers said they …
Twitch links up its most popular influencers to promote brands such as Duracell When Amazon splashed out $970m (£585m) to acquire Twitch back in August 2014 more than a few eyebrows were raised. Twitch, which also comes in app form, is an online platform that allows gamers to watch live streams of other gamers playing …
Amazon’s Twitch on why brands should see it as the ‘Gogglebox of live streaming’ Leer más »
I spent all last week working with a global beauty brand that is going through a significant revitalisation under a new CMO. The brand is question continues to do well in the market but it’s slowing down and the new CMO has spent the last year renewing, refocusing and recharging almost every element of the …
Mark Ritson: Learn from Hollywood and re-work your biggest hits Leer más »
Only 21% of British drivers would consider purchasing a fully-autonomous car in the future, according to a new study by Auto Trader. Having polled 5,500 UK motorists, the study found 49% of car owners are uninterested in making the switch, with 45% stating they enjoy driving too much to consider buying a driverless car as …
Only 21% of Brits would consider purchasing a driverless car Leer más »
With football growing richer every year, Heineken has described the sport as “totally overcrowded” from a sponsorship standpoint. Last week, the beer brand renewed its 27-year association with rugby after announcing its headline sponsorship of the Rugby World Cup 2019, which will be held in Japan. And Heineken’s global sponsorship director Hans Erik Tuijt says …
‘Football is overcrowded’ says Heineken as it toasts 27 years of sponsoring rugby Leer más »
Jägermeister has launched its own radio station in partnership with Soho Radio in a bid to reach more than 100 million consumers. Jäger Soho will be based in central London and forms part of the brand’s latest move in its JägerMusic Programme, which supports emerging and established artists. The one-year partnership is set to reach …
Jägermeister moves into radio but vows to ‘engage, not broadcast’ Leer más »
