Finding the best measure of success for content marketing

Content marketing has evolved into a fully-fledged marketing function but as with many newer communications channels finding the best measure of success remains a challenge. Only half of marketers believe it is possible to accurately measure content marketing’s return on investment, according to a study by the Content Marketing Association (CMA), and 52% are unsure whether a universal metric is…

CSS Inheritance, The Cascade And Global Scope: Your New Old Worst Best Friends

    I’m big on modular design. I’ve long been sold on dividing websites into components, not pages, and amalgamating those components dynamically into interfaces. Flexibility, efficiency and maintainability abound. But I don’t want my design to look like it’s made out of unrelated things. I’m making an interface, not a surrealist photomontage. As luck…