Noticias

Mark Ritson: Facebook should hang its head in shame for measurement errors

A lot of people ask: “Mark, how long have you been married?” That’s a tricky question for me because I work at Facebook (disclaimer: not really). So rather than come out with a single comparable metric like – oh I don’t know – years of marriage, I prefer to approach the answer differently. Usually I …

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Just Eat focuses on tech and social good to stay ahead of disruptors

Just Eat is placing a bigger focus on new technology such as virtual reality (VR), artificial intelligence (AI) and robotics to ensure it stays ahead of the curve, as new players enter the increasingly competitive takeaway sector. The online food delivery brand hosted an event today (22 November) to showcase some of the technology it …

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John Lewis winning Christmas ad battle as ‘big four’ struggle

John Lewis is way ahead in the Christmas ad battle this year as its popular TV ad featuring Buster the Boxer (above) and buzz on social media translates to high consumer engagement. Thanks to the Buster the Boxer campaign, John Lewis has clocked up an impressive 203,199 mentions across social media since 4 November, according …

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Tesco boss says being a marketer gives him an ‘edge’

Tesco boss Dave Lewis (pictured) says his past as a marketer has resulted in the supermarket’s turnaround strategy having “some edge to it”. Lewis had a 27-year career at Unilever, working on popular advertising campaigns such as ‘Real Beauty’ for Dove. When he took over Tesco in September 2014, some analysts questioned its long-term future. …

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Russell Parsons: Prepare yourself for zero-bullshit pitching

One of the key developments of 2016 is Unilever’s introduction of zero-based budgeting. The budgeting approach is nothing new but the fact the FMCG giant decided it was the cost management method of choice made the move very notable as an indication of which way the economic wind is blowing. READ MORE: Unilever defends zero-based budgeting …

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Christmas 2016: Marketing Week’s best (and worst) campaigns

Michael Barnett, print editor Cracker: Sainsbury’sI hate this ad: it’s far too long, the song is annoyingly repetitive and I think James Corden really does believe that the greatest gift you could ever give is him. But like Gio Compario for GoCompare, it sticks in the mind and from what I can tell the investment …

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