Noticias

To pay or not to pay. That is the question. Or at least, that was the question posed by Marketing Week columnist Mark Ritson earlier this month when he asked whether clients should pay agencies to pitch for marketing services. Ritson says this “old chestnut” of an issue has become relevant again with the growth

2016 was supposed to be a big year for virtual reality (VR), with brands including Facebook, Jaguar and TUI incorporating the technology into their business plans. However, experts now believe mixed reality should be the focus for 2017, as it offers businesses a storytelling experience without completely disengaging from its customer. Statista, a statistics and

While none of us can predict the future, every designer should be thinking about it. All indications point to the next wave of devices that aren’t sitting on the tops of desks. They are wearable, and have canvas sizes that are vastly different than what you’ve been designing for. But should you really care if

Content marketing has evolved into a fully-fledged marketing function but as with many newer communications channels finding the best measure of success remains a challenge. Only half of marketers believe it is possible to accurately measure content marketing’s return on investment, according to a study by the Content Marketing Association (CMA), and 52% are unsure whether a universal metric is

P&G’s CEO David Taylor addresses an audience. Procter & Gamble (P&G) has reduced the number of PR and advertising agencies it works with by roughly 50%, as it looks to make further efficiencies around its promotional spending. The FMCG giant has been on a mission to become “simpler and more focused” over the last decade.