Ever wondered how you measure up to the rest of the industry? How do you compare to the average age, location, and salary of other graphic designers? Did you know that our industry is dominated by young women? Happily, now you can learn everything you ever needed to know about your job, with this exclusive…
Ad budgets hold up among Brexit uncertainty Despite growing uncertainty around Brexit, the IPA’s latest Bellwether report shows marketing budgets are holding strong. More than a quarter (26.3%) of marketers suggested an increase in their ad budget forecasts during the last quarter of 2016, marking the 17th quarter of growth in a row. And marketers…
Unilever’s chief marketing and communications officer Keith Weed says ensuring the group’s brands show up consistently on different channels “keeps him up at night”. He sees the fragmentation of brands as “a massive risk for marketers”. Speaking on a CNBC panel at the World Economic Forum this week alongside Publicis CEO Maurice Lévy and Salesforce CMO…
Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as television”. The cloud-based web development platform has returned for the third time to advertise during the Super Bowl, which attracts 120 million viewers and is classed as America’s biggest…
What fuels your work? What fuels your mind? What do you do on a non-productive day or when you’re sad? Nowadays, I try to embrace these times. I try to relax and not be angry at myself for not being productive. And the fun fact about it? Well, most of the times when…
Football club Tottenham Hotspur will position its new multi-purpose stadium as a “sports destination” in its bid to go from “challenger” brand to serious global player. Set to open in August 2018, the £750m stadium boasts the UK’s only sliding grass pitch with a permanent American Football field built beneath, on which the club will…
When Brit Will Dean came up with the idea for Tough Mudder eight years ago in his Harvard Business School dorm room, his professor told him it would never work. Yet fast forward to 2017 and it’s a global brand, with global turnover “north of $100m” last year. For those not familiar with the concept,…
In 2016, the industry as a whole raised its game by addressing the lack of diversity in marketing, with campaigns like Channel 4’s ‘We’re the Superhumans‘ and Malesers’ ‘The Lighter Side‘ blazing a trail for inclusion. However, despite such efforts the representation of people with disabilities in the industry is getting worse. The 2017 Career…
Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. There is an increasingly blurred line between ‘digital marketing’ and ‘marketing’ but the following trends focus on the digital elements of marketing. In part 1, I looked at…
Church Hill Barn in Suffolk, UK GisMullr Jan 20, 2017 Barn houses seem to be pretty popular these days. And I have to admit that I love it! Barns that are converted into houses are spacious, bright and inspiring. Like the one we are showing you today. Church Hill Barn is a beautiful home on…