Marketers should be subject to “an accreditation like lawyers, accountants and others” in order to boost flagging trust in the industry, according to the incoming chair of the Direct Marketing Association (DMA), who wants to see “definite movement” in this direction by 2020. Karmarama co-owner Mark Runacus, who has just begun a three-year term chairing…
Illustration Process: I Lift My Lamp Beside the Golden Door abduzeedo Feb 03, 2017 I Lift My Lamp Beside the Golden Door is an illustration created by Jennifer Hom. She was very kind to share with us a little bit of her illustration process from the main goal of the project, to sketches to the final…
P&G calls on industry to ‘clean up the media supply chain’ Last weekend, Procter & Gamble’s chief brand officer Marc Pritchard delivered what Marketing Week columnist Mark Ritson said was “the biggest marketing speech for 20 years”. He called on the industry to increase transparency around media buying and viewability and criticised the “murky” supply…
With great power comes great responsibility. This week I found some resources that got me thinking: Service Workers that download 16MB of data on the user’s first visit? A Bluetooth API in the browser? Private browser windows that aren’t so private at all? We have a lot of methods and strategies to fix…
Melissa McCarthy tries to save the environment in Kia’s Super Bowl 2017 ad A lot has been made of the anti-Trump comments Lady GaGa might utter during her halftime performance at the 2017 Super Bowl this Sunday (4 February), but marketers are just as primed to touch on the political tensions that are currently engulf…
If it’s still snowy where you live, then you’re probably tired of the cold weather by now. Winter may be in full swing but that shouldn’t stop us from hunting for inspiration. While the gray days always seem to find a way to make us more and more anxious for springtime to finally…
Snap Inc has admitted it faces a challenge in convincing advertisers of the veracity of its ad business as it files for a $3bn (£2.4bn) IPO that could be one of the largest by a tech firm in years. In its filing, Snapchat’s owner says advertising accounted for 98% and 96% of its total revenue…
Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage. The majority of consumers (62%) are prepared to pay more for a simple experience, new research finds, while 61% would recommend a brand if it has a clear proposition that saves them time. Offering a straightforward shopping…
Introducing InVision iOS 2.0: All-New InVision App AoiroStudio Feb 02, 2017 The mighty folks over InVision is announcing today their all-new app named: InVision for iOS 2.0. What is it? It’s their latest addition to increase your workflow in terms of feedback. As we all aware that in our work, we are always going through…
Some 90% of advertisers are reviewing and resetting how they buy programmatic ads as concerns around transparency, rebates and ad fraud rise. That was the conclusion of study by the WFA this week, which found in-house desks are now used by a fifth of its members, up from almost none two years ago. And use…