Noticias

Just over a week ago, farm mechanic Lars Tollef was enjoying a cup of coffee in his home town of Tolga in Norway. To the 27-year-old’s complete surprise the local paper approached him and asked him to answer a few questions for its regular feature ‘Over Kaffekoppen’, in which a local person answers a series […]

It is a trusim to say that media has changed over my time. In fact, it has exploded and there’s now a daunting superabundance of choice for marketers. With choice comes competition, which classical theory suggests should be good for prices. This is partly true – for example the real price of TV airtime (and

EeBria was launched at the start of the craft beer boom, back in 2013. Labelling itself the ‘Etsy of alcohol’, the startup started off as a digital business selling craft beer directly from the brewer to the consumer. In 2015, it went on to launch EeBria Trade, entering the wholesale market by sending alcohol fresh

Burberry’s marketing strategy draws heavily on its British heritage For some brands, the label ‘Made in Britain’ is a core element of their identity and a selling point for consumers around the world. Since the Brexit vote last summer, though, in which the UK voted to leave the European Union, the very meaning of Britain

Aldi has signed up the Brownlee brothers to push its ‘Get Set to Eat Fresh’ programme Aldi has overtaken the Co-operative to become the fifth largest supermarket in Britain for the first time. According to figures from Kantar Worldpanel, sales at Aldi were up 12.4% year on year in the 12 weeks ending 29 January.

If the result of the EU referendum and US presidential election have taught us anything it’s that what people say they’re going to do and what they actually do are two very different things. It’s for this reason that the accuracy of traditional qualitative and quantitative research methods are under scrutiny like never before. This

Building a product from scratch isn’t easy, but it can be a very rewarding process. When I had the idea for Revue, I decided to act on it immediately. Two years later, and with 20,000 users and 2 million emails per month, I can safely say that building on impulse was one of the best