Noticias

The big debate: Are the ‘4Ps of marketing’ still relevant?

The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion and place – as the foundations upon which all sound marketing strategies are built. For others, they represent dusty old concepts that …

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McDonald’s on why debunking food myths is a ‘job that will never be done’

McDonald’s says it is determined to further increase brand trust and fight myths that roam social media about the sourcing and provenance of its products, as it launches a new brand campaign. The campaign, created by Leo Burnett London, launches on Friday (10 February) and looks at how the fast food brand’s beef burgers are …

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Build beautiful WordPress sites with Ultra Theme by Themify

Ultra Theme by Themify is the latest word in WordPress theme builders. More than a simple set of styles that most themes provide, Ultra Theme allows you to construct your own designs with a simple, powerful drag-n-drop editor. Taking WordPress into the realm of WYSIWYG site builders, Ultra Theme allows anyone with a rudimentary knowledge …

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Mondelēz pledges a ‘more disciplined’ marketing approach as sales fall

Mondelēz is looking to take a “more disciplined” approach to its brand marketing in order to build its ‘power brands’ and move away from promotional spending. The company, which owns brands such as Cadbury, Oreo and Sour Patch Kids, reported its fourth quarter and full year results yesterday (7 February), which showed net revenues decreased …

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Mobile Photography: Introducing the Next-Gen Moment's Cases and Lens

Mobile Photography: Introducing the Next-Gen Moment’s Cases and Lens AoiroStudio Feb 08, 2017 On Abduzeedo, we do enjoy brands especially independent brands that are the game changers in their areas of expertise, for the main reason to always bring the best to they can accomplish. It is the case for Moment  a brand that we …

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