The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion and place – as the foundations upon which all sound marketing strategies are built. For others, they represent dusty old concepts that…
Interaction Design: I, Steak Mobile App AoiroStudio Feb 09, 2017 Nowadays, cuisine is something that we have less and less time to give during the day. Even some of us, don’t even how to boil an egg! We are featuring this interaction design about an app called: I, Steak. It’s an assistant app that will…
McDonald’s says it is determined to further increase brand trust and fight myths that roam social media about the sourcing and provenance of its products, as it launches a new brand campaign. The campaign, created by Leo Burnett London, launches on Friday (10 February) and looks at how the fast food brand’s beef burgers are…
You’ve probably seen the ad on Facebook or Twitter. Set to images from big retailers’ Christmas ads, campaign group Stop Funding Hate calls on the likes of John Lewis, Waitrose and Sainsbury’s to stop placing ads in national newspapers such as the Daily Mail, The Sun and the Daily Express in order to “stop funding hate”. The…
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘newsletter list growth’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘newsletter list growth’
Digital Art: Bison by Lukasz Poslad AoiroStudio Feb 08, 2017 We would like to share this digital art illustration by Lukasz Poland for a limited edition gift pack tube. There’s something quite powerful about this illustration and I love the use of Double Exposure mixed with a level of details that can only make you…
Ultra Theme by Themify is the latest word in WordPress theme builders. More than a simple set of styles that most themes provide, Ultra Theme allows you to construct your own designs with a simple, powerful drag-n-drop editor. Taking WordPress into the realm of WYSIWYG site builders, Ultra Theme allows anyone with a rudimentary knowledge…
The first set of screens with which users interact, set the expectations of the app. To make sure your users don’t delete your app after the first use, you should teach them how to complete key tasks and make them want to come back for more. In other words, you need to successfully…
Mondelēz is looking to take a “more disciplined” approach to its brand marketing in order to build its ‘power brands’ and move away from promotional spending. The company, which owns brands such as Cadbury, Oreo and Sour Patch Kids, reported its fourth quarter and full year results yesterday (7 February), which showed net revenues decreased…
Mobile Photography: Introducing the Next-Gen Moment’s Cases and Lens AoiroStudio Feb 08, 2017 On Abduzeedo, we do enjoy brands especially independent brands that are the game changers in their areas of expertise, for the main reason to always bring the best to they can accomplish. It is the case for Moment a brand that we…