Noticias

Industry-specific marketing training: Highly relevant or too niche?

There is currently much discussion around the value of marketing qualifications and whether formal training is required. In one of Marketing Week’s most read articles of 2016, columnist Mark Ritson sparked a lively debate following his assertion that marketing experts should have a formal qualification. He said: “If [marketers] are being held up as experts in the discipline

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‘Reduce risk by giving your agencies hell’

In my many moons in agency new-business, the most dramatic shift I saw was how marketers approached ‘credentials’ meetings. When assessing network agencies offering established services, they were confident. But when weighing-up emerging disciplines like creative technology, content and service design, they weren’t. Once assured and reserved, they would become curious and confessional. It felt

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The Perfect Office – Logitech Spotlight Remote, AOC Frameless Monitor and Office Ideas

The Perfect Office – Logitech Spotlight Remote, AOC Frameless Monitor and Office Ideas PauloGabriel Feb 06, 2017 We’ve seen some great gadgets and equipment for designers. So many cool stuff, that we could actually assemble infinite perfect office spaces! Every week we’ll assemble a perfect office, and we’d like you to help us. What equipment

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Coke, Ryanair & Apple: Everything you need to know this morning

Airbnb is one of the brands to sign the brief. Tech brands file legal brief condemning Trump’s travel ban Not content with making their views on President Donald Trump’s executive order on immigration known, 97 brands from Apple to Zynga have stepped up their opposition by filing what is known as an ‘amicus brief’. The

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