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The Sun’s CMO on why is it is important to give value back to readers

The Sun wants to capitalise on the current consumer trend for seeking brand value as it launches the latest iteration of its ‘£9.50 Holidays’ campaign. The newspaper’s ‘Whole Lotta Hols’ ad goes live this week and will be featured in the paper from 7 to 31 January. It will also run across TV, online and

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John Lewis appoints Becky Brock to new marketing director role

John Lewis has appointed Becky Brock to the role of marketing director, taking up the position in March this year. Brock joins from Snow & Rock Group where she was marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to the expanded role of customer

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