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Maltesers unveils braille bus poster as it puts inclusivity at heart of the brand

Maltesers is putting inclusivity at the heart of its brand after its Paralympic Games campaign featuring people with disabilities proved to be its most successful advertising in the last eight years. Speaking to Marketing Week, Michele Oliver, vice-president of marketing at Mars Chocolate UK, which owns Maltesers, says the response from the public and consumers to its ads …

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Senior marketers from BT and News UK among 17 chosen for fellowship

Seventeen marketing leaders including BT’s Dan Ramsay and Chris Duncan from News UK have been chosen to take part in this year’s The Marketing Academy fellowship programme. The programme is designed to equip CMOs and marketing bosses with the skills needed to make the transition on to boards and into the CEO role. Now in …

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L’Oréal reveals ‘most personalised innovation yet’ with smart hairbrush launch

L’Oréal’s Kérastase brand is focusing on data with its latest innovation, the world’s first smart hairbrush, which it says will allow the beauty brand to communicate directly with consumers and provide “much more personalised marketing”. The product unveiled today (4 January) at the Consumer Electronics Show (CES) in Las Vegas, uses algorithms to score the …

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Next profit warning suggests difficult Christmas for high street retailers

Next, seen as one of the bellwethers of the British high street, saw sales fall in the run-up to Christmas and has warned that the outlook for 2017 will be “challenging” for retailers. Full-price sales for the 54 days to 24 December were down by 0.4%. While this was an improvement on the third quarter, …

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Lidl launches ad campaign to promote new brand strapline

Lidl has unveiled a new ad campaign and strapline, ‘Big on quality, Lidl on price’, that will see the discounter directly compare its products with those of its supermarket rivals on both price and quality. READ MORE: Lidl reveals ‘Big on quality, Lidl on price’ strapline The campaign, created by TBWALondon, launches today (4 January) …

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