Getting more from less: Marketing on a shoestring
The post Getting more from less: Marketing on a shoestring appeared first on Marketing Week. Source: Marketing Week Getting more from less: Marketing on a shoestring
Maltesers unveils braille bus poster as it puts inclusivity at heart of the brand
Maltesers is putting inclusivity at the heart of its brand after its Paralympic Games campaign featuring people with disabilities proved to be its most successful advertising in the last eight years. Speaking to Marketing Week, Michele Oliver, vice-president of marketing at Mars Chocolate UK, which owns Maltesers, says the response from the public and consumers to its ads …
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Yes, You Need a Pattern Library… Just Not Yet.
Designer guilt. I feel it all the time, I’m sure you do too. I feel this guilt when I fail to do something that the design community has insisted that all designers must do. When I jump right into high-fidelity prototypes, I feel guilty. When I rely too much on my own assumptions rather than …
Senior marketers from BT and News UK among 17 chosen for fellowship
Seventeen marketing leaders including BT’s Dan Ramsay and Chris Duncan from News UK have been chosen to take part in this year’s The Marketing Academy fellowship programme. The programme is designed to equip CMOs and marketing bosses with the skills needed to make the transition on to boards and into the CEO role. Now in …
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L’Oréal reveals ‘most personalised innovation yet’ with smart hairbrush launch
L’Oréal’s Kérastase brand is focusing on data with its latest innovation, the world’s first smart hairbrush, which it says will allow the beauty brand to communicate directly with consumers and provide “much more personalised marketing”. The product unveiled today (4 January) at the Consumer Electronics Show (CES) in Las Vegas, uses algorithms to score the …
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Next profit warning suggests difficult Christmas for high street retailers
Next, seen as one of the bellwethers of the British high street, saw sales fall in the run-up to Christmas and has warned that the outlook for 2017 will be “challenging” for retailers. Full-price sales for the 54 days to 24 December were down by 0.4%. While this was an improvement on the third quarter, …
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Illustration: The New York Times Gift Guide
Illustration: The New York Times Gift Guide AoiroStudio Jan 04, 2017 New York City, it’s been quite a long time I last visited this city. It must be pretty at this time of year with the winter wonderland, well we are featuring an illustration/animation project with Paris-based illustrator Florent Hauchard with Parallel Studio for New …
Product Design: DIY Paper Polygon Art by VIU
Product Design: DIY Paper Polygon Art by VIU AoiroStudio Jan 04, 2017 With the new year at the door, comes the time for resolutions and ideas for what’s ahead. For example, we were planning some renovations in the apartment and my partner stumbled across this really beautiful set of DIY paper polygon art for a …
Branding: Cozy Cotton by Tom Jueris
Branding: Cozy Cotton by Tom Jueris abduzeedo Jan 04, 2017 Cozy Cotton is a branding and package design project shared by Tom Jueris on his Behance profile. The elegance of the design that Tom created is evident by the classic all caps serif with some details in italic. I also really like the script font/handwriting applications. …
Lidl launches ad campaign to promote new brand strapline
Lidl has unveiled a new ad campaign and strapline, ‘Big on quality, Lidl on price’, that will see the discounter directly compare its products with those of its supermarket rivals on both price and quality. READ MORE: Lidl reveals ‘Big on quality, Lidl on price’ strapline The campaign, created by TBWALondon, launches today (4 January) …
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