John Lewis has appointed Becky Brock to the role of marketing director, taking up the position in March this year.
Brock joins from Snow & Rock Group where she was marketing director and will report directly to Craig Inglis. She is the retailer’s first marketing director since Craig Inglis’s promotion to the expanded role of customer director in September 2015.
She will be responsible for all aspects of the retailer’s marketing strategy and will take on the leadership of the CRM, digital, brand and category marketing teams.
In terms of its marketing, Brock will be responsible for maintaining John Lewis’s allure despite the challenges currently facing the high street, including economic uncertainty following the Brexit vote and falling footfall. YouGov BrandIndex figures also show a ‘statistically significant’ decline in brand buzz compared to last year, which is something the brand will have to address.
A spokeswoman for John Lewis confirmed to Marketing Week that the role was created after Inglis stepped up to become a board director. The brand’s head of marketing Rachel Swift is still at the company and other roles remain in place.
John Lewis says Brock will bring a “wealth of experience” to the role having worked previously with brands such as Homebase, Edrington and Unilever.
“I am really delighted that Becky will be joining us in this vital role. She brings with her a wealth of leadership experience and proven track record in brand strategy and commercial performance. We look forward to welcoming her to the team,” Craig Inglis, customer director, says.
Speaking on the appointment, Brock adds: “It’s a privilege to be joining this unique organisation with its reputation for groundbreaking marketing. I’m looking forward to continuing to evolve the relevancy of the brand for John Lewis’s customers in a rapidly changing retail landscape.”
John Lewis has recently seen some management changes. In October last year the retailer appointed former marketer Paula Nickolds as its new managing director. She was most recently commercial director, where her focus was to bring innovation to the look and feel of the 48 UK John Lewis stores.
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Source: Marketing Week
John Lewis appoints Becky Brock to new marketing director role