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For the first time YouTube and Netflix have made the top ten on YouGov’s list of the UK’s top brands, as video content and streaming sites show no signs of slowing down this year. Netflix and YouTube took sixth and ninth positon, with buzz scores of +11 and +9.9, while BBC iPlayer maintained its position […]

Havas’ meaningful brands study found a correlation between brands that create effective content and business results Some 60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results. That is the conclusion of a new report by media agency Havas. For the

The impact of people eating more healthily has had a detrimental impact on some of the world’s biggest fast food brands, according to Brand Finance. Its Global 500 rankings for 2016 saw the likes of McDonald’s, KFC and Domino’s Pizza all slide drastically, something the brand valuation firm attributed to “an increasingly fragmented market with

Facebook does not believe marketers were concerned following last year’s metrics issues, as it says third-party partnerships and “transparency” have left it in a good position. The tech giant came under fire last year after admitting it had discovered a number of errors in the way it measures audiences across a range of its products.

A user experience is something that every website offers to those who visit it. However, the experience will differ from website to website in a wide variety of ways.  Some are easy to navigate, some are a joy to use, some are clunky but you can still plod your way to where you want to

Mobile is now the single most important channel to focus on if you want to boost business today and future proof it for tomorrow. Inaction will lead to extinction. So don’t be a dinosaur. ‘Innovate or die’, as they say. Rather than refining mobile user experience, it’s time for ecommerce brands to rethink the entire landscape.

Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with the aim of being “a bit bolder” in its creative as it tries to encourage all women to take up exercise whether they are 14 or 65. The campaign is being in launched in stages, with the out-of-home posters released last week

Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about  5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across digital