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The ad industry has reacted positively to Procter & Gamble’s (P&G) call to increase transparency around media buying and viewability, but is hoping it will just be the “starting point” for radical change. Last weekend, P&G’s chief brand officer Marc Pritchard called for the industry to increase transparency around media buying and viewability and criticised …

P&G’s media crackdown is just the start as industry looks to “change for the better” Leer más »

Facebook’s ad business saw revenues jump again as the social network shook off growing concerns from marketers about measurement, transparency and viewability. The social network’s revenues were up 51% in the fourth quarter to $8.8bn (£6.9bn), while net income came in at $3.5bn (£2.7bn). Facebook now has 1.9 billion monthly active users, with 1.2 billion …

Facebook shakes off metrics ‘concerns’ as its revenues jump again Leer más »

Zero-based budgeting (ZBB) is a contentious issue. Advocates talk up its benefits in ensuring marketing focuses on its strategic objectives, while detractors claim it is bureaucratic and wastes time. Yet it is becoming increasingly popular in marketing departments, particularly at major FMCG firms. ZBB is a way of budgeting that means marketers start with a …

Zero-based budgeting: Critical to growth or a distraction? Leer más »

We’ve all seen Comic Sans; the typeface that’s both loathed and (secretly) admired—some people have even dedicated a website to educating people about the very limited use cases of comic sans! It’s made a huge global impact in the decades since its original use-case, Microsoft’s Bob program. By 1996, it was popular enough to be …

Meet the man behind Comic Sans Leer más »

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘customer-centric marketing’ appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘customer-centric marketing’

Brands are missing out on opportunities and wasting ad spend by not recognising regional differences across the UK and failing to meet the needs, preferences and media consumption habits of people outside London. The EU Referendum vote last June proved that Britain is not a united kingdom. Look at any map showing the split between the location of …

How to avoid getting stuck in a London bubble Leer más »

Digital products will always need to be redesigned. Styles progress, hardware technologies advance, and development possibilities are ever-increasing. Just in the past year the potential for implementing microinteractions, and processor-intensive animations and graphics, has come along at a fair pace. Product teams are continuously looking to iterate and stay ahead of or pass the competition. …

Why evolution is better than revolution in product design Leer más »

A lot can happen in 12 days. But, since taking up the reins, few would have expected President Donald Trump to make so many radical changes in such a short space of time. In particular, Trump’s executive order to suspend the US refugee admissions system for 120 days and to ban all entry of citizens …

The risk and rewards of brands taking on Trump Leer más »