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Marketing jargon is a major career killer

Great marketing communication is jargon-free so the customer message makes it through loud and clear. So why do so many marketers believe using marketing jargon inside their company is okay? It’s not. It’s a career killer. “Can you hear me now?” asks the guy in Verizon Wireless’s iconic TV ads. He always gets a thumbs up from his colleagues

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ITN boss John Hardie on fighting fake news and the value of TV advertising

Following a year of astonishing, unprecedented news headlines, it is interesting to witness the philosophical calm of John Hardie. As CEO of ITN, the production company behind ITV News, Channel 4 News and 5 News, Hardie is an important steward of an increasingly embattled news industry. Rather than battening down the hatches, though, ITN is

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Popular design news of the week: January 16, 2017 – January 22, 2017

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

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How one marketer made the transition to CEO

The popular January phrase ‘new year, new start’ is extremely apt for Simon Carter. He leaves a marketing career spanning 25 years having held board level and senior marketing positions at Thomas Cook, the Post Office, EDF Energy, Virgin, NatWest Bank and most recently IT firm Fujitsu, to become CEO of ComRes, a market research business that specialises in

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Moneysupermarket, Sainsbury’s and easyJet: 5 things that mattered this week

Ad budgets hold up among Brexit uncertainty Despite growing uncertainty around Brexit, the IPA’s latest Bellwether report shows marketing budgets are holding strong. More than a quarter (26.3%) of marketers suggested an increase in their ad budget forecasts during the last quarter of 2016, marking the 17th quarter of growth in a row. And marketers

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Unilever’s Keith Weed: ‘Brand integration keeps me up at night’

Unilever’s chief marketing and communications officer Keith Weed says ensuring the group’s brands show up consistently on different channels “keeps him up at night”. He sees the fragmentation of brands as “a massive risk for marketers”. Speaking on a CNBC panel at the World Economic Forum this week alongside Publicis CEO Maurice Lévy and Salesforce CMO

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