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Facebook Live will become ‘as big as TV’ for advertising

Wix is investing more heavily in live formats to show off its advertising around the Super Bowl as it believes the medium will become “as big as television”. The cloud-based web development platform has returned for the third time to advertise during the Super Bowl, which attracts 120 million viewers and is classed as America’s biggest …

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Tottenham Hotspur uses NFL tie-up to go global

Football club Tottenham Hotspur will position its new multi-purpose stadium as a “sports destination” in its bid to go from “challenger” brand to serious global player. Set to open in August 2018, the £750m stadium boasts the UK’s only sliding grass pitch with a permanent American Football field built beneath, on which the club will …

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Tough Mudder: Our TV show is for people bored of watching millionaires kick a ball

When Brit Will Dean came up with the idea for Tough Mudder eight years ago in his Harvard Business School dorm room, his professor told him it would never work. Yet fast forward to 2017 and it’s a global brand, with global turnover “north of $100m” last year. For those not familiar with the concept, …

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Salary Survey 2017: Workplace diversity takes a knock

In 2016, the industry as a whole raised its game by addressing the lack of diversity in marketing, with campaigns like Channel 4’s ‘We’re the Superhumans‘ and Malesers’ ‘The Lighter Side‘ blazing a trail for inclusion. However, despite such efforts the representation of people with disabilities in the industry is getting worse. The 2017 Career …

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The year ahead in marketing and digital: Part 3 – digital

Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. There is an increasingly blurred line between ‘digital marketing’ and ‘marketing’ but the following trends focus on the digital elements of marketing. In part 1, I looked at …

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Helen Tupper: Don’t chase high salaries – a good fit is what creates happiness

In this year’s Marketing Week Career and Salary Survey, we learn that just over 98% of us most value a good working environment, closely followed by fair rewards (97.6%) and challenging work (94.6%). While we are relatively balanced about what will keep us working with an organisation, there is a much more distinctive reason that …

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Dove: Going into schools isn’t about selling products but being authentic

Dove claims it “walks the talk” when it comes to promoting positive self-esteem, as it launches a toolkit into schools to tackle body image anxiety among children. The toolkit was launched after research conducted by the Unilever-owned brand in collaboration with the YMCA and EdComs found that almost a third (30%) of UK secondary school …

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The Masters of Marketing Awards returns better than ever in 2017

The Masters of Marketing Awards is back and will this year be powered by Marketing Week. The Awards celebrate every aspect of a marketer’s job from strategy through to execution, while also rewarding excellence in key vertical sectors and in tackling some of the biggest issues and challenges brands face. In addition to those brands …

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