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Social media influencers were among the top celebrity endorsers for brands in 2016, according to a new report by Celebrity Intelligence. Top names include Hailey Baldwin, Kendall Jenner, Iris Apfel, Vogue Williams and Karlie Kloss. The list highlights that social media influencers are now contending with more traditional celebrities to be brand endorsers. Model Hailey […]

You know that feeling when you went a bit hard the night before and then ended it with a massive, fuck-off curry? Of course you do. You work in marketing. You know that feeling better than me. You also know that dull burning sensation the next morning in your lower intestine and the feeling that

Marketing Week Live is returning to Olympia Central in London on the 8 and 9 March with a packed schedule and top speakers. The event covers everything from the fundamentals of marketing to the latest developments in technology and inspirational discussions on leadership. Speakers this year include Innocent’s CEO Douglas Lamont and Nathan Ansell, global

We’re in the midst of a digital renaissance. With the rise of startups and transformative tech companies like Apple and Google, the user’s experience has never been more important. That means that the humble designer is suddenly essential to the experiences of billions of people. And we designers have risen to the challenge. As a

Airbnb’s ‘outside in’ house. Airbnb has made the first move to promote its new ‘Trips service’ in London as it talks up the experiences available when booking through its service, not just the accommodation. It has launched an ‘outside-in’ house in collaboration with colour brand Pantone that transforms a home in Clerkenwell in London with

Consumers are highly influenced by brand language and look to experts and recommendations rather than advertising on TV or social media when identifying the best brands to buy, according to new research. The research of 2,000 UK and US consumers by agency Wunderman finds 85% of British consumers say there are only a handful of brands that set the standard for

McDonald’s is shifting its focus towards technology-led initiatives in a bid to prioritise the consumer experience and meet their demands for increased convenience and simplicity. Speaking on an investor call today (23 January), CEO Steve Easterbrook said the fast food brand has been trialling food delivery in the US. Business Insider reported in December last

University of Reading students with Radio One DJ Huw Stephens as part of their Reading Festival collaboration with NME Engaging millennials is all just part of the job description for marketers in the university sector. While brands scratch their heads devising plans that will resonate with 16- to 24-year-olds, higher education marketers need to find

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on ‘misleading’ marketing appeared first on Marketing Week. Source: Marketing Week Marketoonist on ‘misleading’ marketing

In Monty Python’s ‘Life of Brian’ film, a rag-tag bunch of pseudo-revolutionaries called The People’s Front of Judea asked the question: “What have the Romans ever done for us?” Apart from the sanitation, the medicine, education, wine, public order, irrigation, roads, the fresh water system and public health, it turns out they gave us one