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Mobile is now the single most important channel to focus on if you want to boost business today and future proof it for tomorrow. Inaction will lead to extinction. So don’t be a dinosaur. ‘Innovate or die’, as they say. Rather than refining mobile user experience, it’s time for ecommerce brands to rethink the entire landscape. […]

Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with the aim of being “a bit bolder” in its creative as it tries to encourage all women to take up exercise whether they are 14 or 65. The campaign is being in launched in stages, with the out-of-home posters released last week

Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about  5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across digital

Last Saturday (28 January) marked Chinese new year, called the ‘spring festival’ in China. Many millions of Chinese people travelled back to their families in the provinces to celebrate the festival, the most important holiday in the Chinese calendar. Celebrations will continue for around two weeks to welcome in the year of the rooster. Each

A combination of fierce competition and digital disruption has fostered an agile test-and-learn approach to travel marketing – with record-breaking results. From adopting a risk taking mentality to developing mobile first strategies, here are four things to learn from travel marketers. Be mobile first Being part of an industry that has experienced unprecedented levels of

British consumers’ propensity to make major purchases fell two points in January to a score of +10, according to GfK’s latest consumer confidence index. The decline, which was the complete reverse of a seven point increase in December, is perhaps expected given the general trend for consumers to spend less in January following a Christmas

Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has called for the industry to increase transparency around media buying and viewability after criticising the “murky” supply chain. Speaking at the IAB’s Annual Leadership Meeting last night (29 January), Pritchard labelled the current system “antiquated” and unable to cope with the shift to digital. And

I have a confession to make. A heresy that I can probably only say under cover of the Secret Marketer name, and one that will ensure I get burned at the stake. Or, perhaps, the 21st-century equivalent, trolled on Twitter. Most of us marketers should ignore what the top brands are doing. Apple, Google, Coca-Cola, Microsoft, Toyota,

An interesting visual presence above the scroll is the first impression a user gets of a website. Whether that user continues to click can depend on a number of things, including imagery, readability and overall interest in the content. This month we are looking at three trends that make a distinct first impression—dark color overlays

The explosion of data and media channels in recent years has occurred against a backdrop of economic uncertainty and financial belt-tightening. Both trends make it difficult for marketers to prove their effectiveness and show how they generate returns for their businesses. Marketers that can demonstrate their effectiveness stand a better chance of thriving in their career and of