año nuevo

The UK has not formally left the European Union yet, but the effect of Brexit is already taking hold across the economy in the form of inflation. At a time when price rises threaten to derail brands’ carefully cultivated relationships with consumers, how should marketers respond? A Marketing Week poll on Twitter reveals 44% of marketers

The programmatic relationship between agencies and advertisers is evolving as advertisers review and reset contracts and look to alternatives to agency trading desks (ATD’s). A report by the World Federation of Advertisers (WFA) found that while 40% of the worlds biggest brands use ATDs for programmatic ad buying, 90% are reviewing and resetting contracts and

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however,

Every week we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world

Peter Fonda in Mercedes-Benz’s ‘Easy Rider’ Super Bowl advert Mercedes-Benz is seeking to reach a younger audience and respond to rapid technological change by launching a new marketing strategy based on “human-centred innovation” and “customised agencies”. The plans were set out at a media event at the company’s headquarters in Stuttgart, Germany, earlier this week.

The Marketing Week Mini MBA in Marketing is back in 2017, offering marketers the tools they need to become more confident, more effective and more inspired. The course is CPD accredited and is designed and taught to mirror the MBA core marketing courses offered at the world’s leading business schools. It will once again be

The Booker deal means Tesco will have 8,000 click-and-collect sites in the UK It’s safe to say Tesco’s £3.7bn acquisition of Booker, the UK’s biggest food wholesaler, has sent shockwaves through the retail industry. As Tesco’s CFO Alan Stewart frantically checked his iPhone for updates on the supermarket’s shares in the front row, this morning’s

A lot of people have the misconception that they have to have a complete website in order to start building leads and actively promoting their business. The truth is, you can generate a lot of buzz about your client’s business and their website, with an effective coming soon page. What goes into an effective coming

Unilever focuses on local products in response to ‘the return of nationalism’ It’s not just global politics that has been affected by a recent resurgence of nationalism – brands are seeing an impact too. Unilever’s CEO Paul Polman said during a results call yesterday (26 January) that the world has become more “multipolar”, with local